• How Can Global Communications Strategies Bridge the Gap Between Western and Eastern Cultures?

  • Feb 15 2024
  • Durée: 44 min
  • Podcast

How Can Global Communications Strategies Bridge the Gap Between Western and Eastern Cultures?

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  • Résumé

  • In this podcast episode, Max Forsyth interviews Stephanie Roberts about her extensive experience in corporate communications, focusing on her work with Hitachi in the US and Japan. They discuss the nuances of global communication strategies and the cultural differences between Eastern and Western approaches to corporate comms. Stephanie emphasises the success of CSR initiatives worldwide. She shares insights on adapting to Japanese work culture, the effectiveness of campaigns during the COVID-19 pandemic, and the importance of knowing your different target audiences and tailoring your communications channels.

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