This week Alex is looking at time and how this is affected by our daily rhythms and energy levels. Joining Alex is Mark Kreling Director of Fenland District Brokers Ltd. When Mark launched a new insurance product he noticed some unusual patterns in the times that customers were engaging online. He researched this phenomenon and his conclusions allowed him to modify his business to offer greater value to his customers.

KEY TAKEAWAYS

• Alex talks about how, when we are tired, our decisions are based on our system one thinking method, which is low effort.
• Alex talks about the differences in how sales methods are structured to appeal to our system one and system two thinking methods.
• Mark goes into detail about his insurance products and how he noticed a spike in customer engagement in the early hours of the morning, when people had woken up after only a few hours sleep.
• Mark talks about how his business has adapted to make sure people can get the information they need any time of the day after he noticed a spike in engagements during the night.

BEST MOMENTS

“We have the most cognitive energy after a good night's sleep and then it diminishes during the day.”

“When our energy is low we are susceptible to framing of sales messages in fun and pleasure terms.”

“When we think about problems in the middle of the night they become a lot more prominent and people are more determined to find solutions for them.”

EPISODE RESOURCES

Alex’s Website: www.as-insights.com

Alex’s Instagram: www.instagram.com/alexvci

Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

Alex’s email: info@as-insights.com

ABOUT THE HOST

Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION

In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.

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