What instead of selling dentistry to our patients we are helping them? Helping them to be free of dental disease, helping them to be out of pain, helping them to improve their smile, helping them on the road to better health, helping them to keep their teeth. And in return for this help they pay you for your time and expertise. You are helping NOT selling!!! So here are some Cheeky Dentist tips to support you to be more confident and at ease with your sales process.