• How To Start, Grow and Monetise Your Podcast

  • Written by: Pod School
  • Podcast

How To Start, Grow and Monetise Your Podcast

Written by: Pod School
  • Summary

  • How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
    Pod School
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Episodes
  • From Paramedic to 10M Downloads: Martin Hewlett’s Podcasting Success Story
    Jan 22 2025

    Dive into the inspiring journey of Martin Hewlett, a former paramedic turned full-time podcaster whose mindfulness and meditation podcast has garnered over 10 million downloads and continues to resonate with listeners worldwide.

    In this episode, Martin shares his transition from a high-stress career to living his dream life in a camper van, traveling the UK, and recording impactful meditations. Learn the strategies behind his success, from niching down and leveraging effective tagging to building a loyal audience of over 100,000 subscribers.

    Whether you're an aspiring podcaster or seeking mindfulness in your life, this episode offers actionable tips and motivation to pursue your passion and make it profitable.

    This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

    What You'll Learn in This Episode:

    • How Martin transitioned from paramedic to full-time podcaster

    • The importance of finding and targeting your niche audience

    • Strategies to optimize podcast visibility using effective tags

    • Monetization techniques for podcasters, including ad revenue and sponsorships

    • Tips for maintaining mindfulness and balance while growing a podcast

    Key Takeaways:

    1. Start Small, Dream Big: Martin earned seven cents on his first day but stayed consistent, eventually surpassing his paramedic salary

    2. Niche Matters: Focus on a specific audience for deeper engagement and loyalty

    3. Mindfulness is Key: Integrating mindfulness into your daily life improves mental clarity and podcast creativity

    4. Leverage Social Media: Build an authentic connection with your audience for organic growth

    5. One Take Wonder: Simplify your recording process for efficiency and authenticity

    Recommended Tools & Resources:

    • Podcast Hosting Platforms: Libsyn, Buzzsprout, or Podbean

    • Tagging and SEO Tools: TubeBuddy, VidIQ, and Otter.ai for transcription

    • Social Media Tools: Hootsuite, Buffer, and Canva for content promotion

    • Mindfulness Apps: Headspace and Calm for inspiration

    • Courses: Martin Hewlett’s online course on starting a podcast

    Join the Conversation:

    If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

    Follow Us:

    • Instagram: @podschool

    • TikTok: @podschool.community

    • YouTube: @stargrowmonetiseyourpodcast

    • LinkedIn: James Burtt & Alex Chisnall


    In this show, we discuss:

    mindfulness podcast, meditation podcast tips, how to start a podcast, podcast monetization, podcasting success stories, podcast SEO tips, living the van life, niche podcasting strategies, grow podcast audience, podcasting tools and resources

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    31 mins
  • How to Pitch Dream Podcast Guests: Proven Strategies to Land Big Names
    Jan 15 2025

    In this episode of "How to Start, Grow, and Monetize Your Podcast", James Burtt and Alex Chisnall dive into the art of pitching your podcast to dream guests. From booking high-profile names like Grant Cardone and Lewis Howes to leveraging strategic timing and personalized outreach, they share actionable strategies to elevate your guest roster.

    Learn how to use voice notes, social media, and credibility-boosting tactics to secure influential guests, maximize their promotion efforts, and build long-term relationships. Whether you're just starting or looking to scale your show, this episode is packed with expert advice to help you grow your audience and create a lasting impact.

    This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

    What You'll Learn in This Episode:

    • How to craft the perfect pitch for dream podcast guests.

    • The importance of timing your outreach to align with guests’ promotions.

    • Using voice notes and social media to personalize your guest invitations.

    • Building long-term, value-driven relationships with your podcast guests.

    • Strategies for maximizing guest promotion to increase downloads and reach.

    Key Takeaways:

    1. Personalized outreach is key—tailor your pitch to the guest's work and interests.

    2. Strategic timing, like book launches or product promotions, can boost your chances.

    3. Voice notes add a personal touch that emails often lack.

    4. Not all guests with large followings drive massive engagement—focus on niche relevance.

    5. Building credibility through screenshots and testimonials can make your pitch stand out.

    Recommended Tools & Resources:

    • Otter.ai: To transcribe podcast episodes for content repurposing.

    • Canva: For creating professional-looking promotional assets for your guests.

    • LinkedIn: A powerful platform for connecting with high-profile guests.

    • Pod School: Free resources and training for growing your podcast.

    Join the Conversation:

    If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

    Follow Us:

    • Instagram: @podschool

    • TikTok: @podschool.community

    • YouTube: @stargrowmonetiseyourpodcast

    • LinkedIn: James Burtt & Alex Chisnall


    In this show, we discuss:

    In this show we discuss: podcast guest tips, how to pitch podcast guests, podcast outreach strategies, grow your podcast, secure big podcast guests, Grant Cardone podcast tips, Lewis Howes guest strategy, podcast growth tips, Pod School podcast, podcast marketing tools, build podcast relationships, personalize podcast pitch, guest promotion tactics, podcast monetization strategies, podcast interview tips, boost podcast engagement

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    18 mins
  • How We Launched a Niche Podcast to #1 in Two Countries
    Jan 8 2025

    In this episode of How to Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall break down their recent podcast launch, which achieved the #1 spot in two countries and #2 in the UK. With just under 1000 downloads, 2000 YouTube views, and a 40% click-through rate to their Pod School platform, they reveal the strategies behind their success.

    From leveraging niche content and creating engaging promotional assets to using platforms like Chartable for analytics, this episode provides actionable insights for aspiring and experienced podcasters. Learn how they turned a podcast into a content machine that drives engagement, generates revenue, and expands global reach.

    Whether you're planning your first podcast or scaling an existing one, this episode delivers essential tips for maximising impact.

    This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

    What You'll Learn in This Episode:

    • How a niche podcast can achieve global rankings.

    • The role of categories and subcategories in podcast discoverability.

    • Why focusing on engagement is more critical than sheer download numbers.

    • Strategies to integrate your podcast with other platforms like YouTube and TikTok.

    • How to use analytics tools like Chartable and TinyURL for smarter podcast growth.

    Key Takeaways:

    1. Consistency is key: A clear content strategy and actionable goals are essential.

    2. Niche podcasts can thrive: Depth over breadth when targeting your audience.

    3. Multi-platform reach matters: Use short-form content to drive long-form engagement.

    4. Data-driven decisions: Leverage click-through rates and rankings to refine your strategy.

    5. Monetisation pathways: Align your podcast goals with products or services to maximize ROI.

    Recommended Tools & Resources:

    • Chartable: For tracking podcast reviews and rankings across multiple countries.

    • TinyURL: To measure click-through rates and track promotional links.

    • Pod School: A community and resource platform for podcasters at all stages.

    • YouTube Shorts & TikTok: To create and share short-form promotional content.

    • Otter.ai: For transcription and content repurposing.

    Join the Conversation:

    If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

    Follow Us:

    • Instagram: @podschool

    • TikTok: @podschool.community

    • YouTube: @stargrowmonetiseyourpodcast

    • LinkedIn: James Burtt & Alex Chisnall


    In this show, we discuss:

    In this show we discuss: podcast launch strategy, how to start a podcast, niche podcast tips, podcast monetization, podcast analytics, creating short-form content, TikTok for podcasters, YouTube Shorts for podcasts, Chartable analytics, Pod School, podcast content strategy, grow your podcast audience, podcasting tools, how to promote a podcast, successful podcast launch, podcast ranking tips

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    23 mins

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