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In this episode, we sit down and learn from Brook McCarthy, a seasoned business coach, digital marketing trainer and self-employment advocate for female entrepreneurship.

Brook shares her transformative journey from self-doubt to self-employment in the last 16 years and highlights the unique challenges women face in the business world. She dives into the importance of self-advocacy and aligning one's business with personal values, emphasising that the path to self-employment is as much about personal growth as it is about professional success.

Brook shares her experiences from the 2008 financial crash and the recent pandemic, demonstrating resilience and adaptability in the face of adversity. Throughout the episode, Brook offers practical strategies for overcoming our self-limiting beliefs, why we should embrace an entrepreneurial mindset, and how we can navigate the digital landscape.

We do a deep dive into value-based pricing, income diversification, and the power of storytelling in marketing. Brook's advice is a masterclass in leveraging skills, embracing opportunities, and fostering confidence in the entrepreneurial journey.

Episode Highlights:

- The impact of societal pressures on women's financial beliefs and self-worth
- Overcoming self-doubt and undervaluing natural talents
- The importance of self-advocacy and aligning business with personal values
- Strategies for resilience and adaptability during economic downturns
- Practical tips on value-based pricing and income diversification
- The critical role of storytelling and marketing in business success

Connect with Brook McCarthy here:
https://brookmccarthy.com/
https://www.instagram.com/brookmccarthy/
https://www.linkedin.com/in/brookmccarthy/

Connect with Natalie Siagian from The Personhood

Instagram: @nat.asia

LinkedIn: Natalie Siagian

Join The Personhood Passion to Paycheck Podcast and Project where we are on a mission to democratise entrepreneurship and financial literacy for marginalised creatives and founders

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Website: www.thepersonhood.com

I acknowledge the Traditional Owners of the land on which we are meeting. I pay my respects to their Elders, past and present, and the Aboriginal Elders of other communities who may be here today.

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Connect with Nat Siagian x The Personhood

https://www.instagram.com/nat.asia
https://www.linkedin.com/in/nataliesiagian/
https://www.instagram.com/thepersonhood/
http://thepersonhood.com