Atlanta Track Club is a nonprofit organization with a mission to create an active and healthy Atlanta through running and walking.
They employ various communication strategies and technologies, such as push notifications, text messages, and live broadcasts, to keep participants informed and safe during races.
The transition to the Let's Do This registration platform has improved data management and customer service for Atlanta Track Club.
They are exploring ways to track the long-term impact of their events on participants' health and well-being.
Technology has the potential to enhance the social aspect of their platform and create a stronger community among participants.