The New Rules of Influence with Lida Citroen
Summary
In this episode of Present Influence, host John Ball sits down with Lida Citroen, author of 'The New Rules of Influence, How to Authentically Build Trust, Drive Change, and Make an Impact.' They discuss the 10 essential elements to truly becoming influential, without the need for executive presence or gravitas. Lida emphasizes the importance of understanding one's values, being real, and having courage. This insightful conversation covers topics ranging from personal branding and reputation management to the role of service and inclusivity in influence. Join them as they explore how to build credibility, the power of storytelling, and the significance of being visible.
Key Takeaways
Influence is about having the ability to sway decisions.
Courage is essential for anyone looking to influence others.
Understanding your 'why' is crucial for effective influence.
Being real is more impactful than striving for authenticity.
Influence can come from unexpected places, not just traditional leaders.
It's important to create boundaries around what you share publicly.
Consistency in personal branding helps build trust and credibility.
Influence is not limited to corporate settings; it applies to all areas of life.
People often fear judgment, which can hinder their ability to influence.
The landscape of influence is changing, allowing more voices to be heard. Authenticity is crucial for personal and professional fulfillment.
Values plus action equals credibility in building trust.
Integrity is about being true to your values and self.
Service is essential for genuine influence and leadership.
Storytelling is a powerful tool for communication and connection.
Visibility requires courage and proactive engagement.
Understanding personal values can lead to greater self-awareness.
Quiet individuals can have a significant impact when they speak up.
Ethics are often more easily understood than integrity.
Personal values can evolve but often remain core throughout life.
Chapters
00:00 Introduction: The X Factor of Influence
00:22 Meet Lida Citroen: Author of The New Rules of Influence
00:40 The 10 Elements of Influence
00:58 The Importance of Authenticity and Values
01:26 Welcome to Present Influence
02:31 Diving into The New Rules of Influence
04:31 Defining Influence and Its Scope
05:46 Examples of Modern Influencers
08:58 The Role of Courage in Influence
10:06 The Fear of Being Judged
11:17 Understanding Your Why
14:28 Being Real vs. Being Authentic
19:28 Setting Boundaries and Guardrails
26:44 Consistency in Your Personal Brand
28:38 The Importance of Being with the Right People
29:05 Authenticity in Personal Development
31:06 Values and Credibility
32:57 Understanding Integrity and Ethics
35:18 Building Credibility Through Values and Actions
43:22 The Power of Storytelling
48:12 The Importance of Being Visible
54:57 Final Thoughts and Upcoming Episodes
Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn
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