In his 2020 letter to Amazon's share owners, Jeff Bezos introduced the concept, "create more than you consume," to further inspire the company's key stakeholders and pave the way for an even brighter future.

In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a deep dive into this phrase and unpacks the various facets within. This concept is certainly one that can be applied to all businesses today and reinforce the importance of the impact your entity leaves on society.

Sit back, relax, and enjoy another thought-provoking episode!

Timecodes:

0:15 - Unlocking the internet's power

3:00 - Amazon's decision of allowing competitors onto their site to sell products

6:10 - "Create More Than You Consume"

9:35 - Bezos quantifying the value Amazon has created for various benefactors

14:00 - The buying experience at Amazon

17:08 - Create value for everyone you interact with

21:20 - "Be kind, be original, and create more than you consume"

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In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a step back and provides an overview on how Amazon's 14 growth principles have evolved over the years and how they are going to continue carrying the company forward into the future.

Amazon continues to experiment and innovate, testing new service models to change the way consumers shop every day. Additionally, Steve will share some new technological advances Amazon is making, like the development of their Astro Home Robot.

So sit back, relax, and enjoy another enlightening conversation that will shed some light on the very bright future Amazon has in store.

Timecodes:

0:32 - Overview on where Amazon is today

1:30 - Amazon's new Astro Home Robot

5:00 - New innovative products are showcasing particular growth principles

8:55 - The Amazon One Palm Scanner

13:06 - Amazon is considering opening department stores with their "just walk out" technology

15:45 - Amazon's hiring spree leading them to 1.3 million employees worldwide

18:20 - Project Kuiper and how it could be Amazon's next big idea

21:40 - Amazon's cargo airline concept

24:42 - Believing it's always day one

27:00 - The cultural DNA of Amazon

30:00 - All these principles can apply directly to your own business

31:15 - Closing remarks

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In the latest installment of How to Grow Your Business Like Amazon, Steve begins laying the groundwork for a 15th principle to be added to his book. While it's still a work-in-progress, this principle is centered around the idea of "meaningful differentiation" and why it's so vital to your business' success.

Only by differentiating themselves, Amazon was able to grow to one of the largest companies of all-time and develop new product/service avenues within the company.

Listen as Steve walks us through these differentiating ideas Amazon incorporated over the years, as well as the thought processes in place to execute on these ideas.

So sit back, relax, and enjoy yet another great conversation!

Timecodes:

0:05 - Laying the groundwork for a 15th principle

2:00 - The 2006 shareholder letter and its importance

5:16 - Amazon introducing the idea of differentiation

8:00 - Examining new markets/products to reach into

9:20 - Amazon Web Services (AWS) is a perfect example of meaningful differentiation

12:08 - Looking at physical stores that provide a different experience

14:35 - Amazon's willingness to experiment

19:00 - What are you doing right now to meaningfully differentiate your business?

20:45 - Bezos' last letter to shareholders in 2020

23:40 - Customers want to know what you do differently

26:00 - Closing remarks

Connect with Steve Anderson:

The Success Network

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Website