Why do traditional goals so often fail to create lasting change, and how can shifting your focus to identity help you achieve true transformation and fulfillment?

In today's episode, I interview Alison Weihe, an Entrepreneur, Author, Speaker, and Identity Coach from Johannesburg, South Africa. Alison shares her remarkable journey from political activism to becoming a successful entrepreneur, navigating personal and professional challenges along the way.

Throughout this episode, Alison speaks candidly about her transformation at 52, when she realized the toll that stress, workaholism, and emotional eating had taken on her. This marked the beginning of a profound wellness journey. She explains how focusing on identity rather than rigid goal-setting allowed her to reclaim her health and embrace a new perspective on life. Through physical activity, self-compassion, and a shift in mindset, she redefined herself, moving from a place of shame and self-doubt to one of strength, vitality, and joy.

A key turning point in her life was Alison’s decision to share her story through writing and public speaking. Her book, Belonging - Finding Tribes of Meaning, captures her journey of finding purpose and community through the different "tribes" that shaped her life. She describes how global storytelling unlocked her courage and helped her connect to her true self, ultimately discovering a sense of belonging she had never fully realized before.

Tune in to Episode 185 of Joy Found Here as Alison Weihe shares her identity-focused approach to transformation, the healing power of storytelling, and the importance of love and grace in overcoming challenges and finding belonging.

In This Episode, You Will Learn:

• From activist to entrepreneur (2:50)
• The fraud that changed everything (12:51)
• Transformation through identity, not goals (14:45)
• Building a new relationship with food and movement (20:42)
• The healing power of storytelling (28:00)
• Becoming a Soul Speaker (33:51)
• A Legacy of hope and grace (42:24)

Connect with Alison Weihe:

• Website
• Facebook
• Instagram
• LinkedIn
• Get Alison’s book: Belonging – Finding Tribes of Meaning!

Let's Connect:

• Website
• Instagram

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