NN/g UX Podcast

Written by: Nielsen Norman Group
  • Summary

  • The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
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Episodes
  • 45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
    Dec 20 2024

    Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.

    Connect with Connor Joyce


    Order the book

    Related NN/g Resources & Courses:

    • Free Articles on Analytics & Metrics
    • Report on UX Metrics & ROI
    • Full-Day or 2 Half-Day Course on Measuring UX and ROI

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    42 mins
  • 44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
    Nov 26 2024

    To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX work: Practical AI for UX Professionals Course NN/g Articles on Artificial Intelligence Caleb’s Favorite Resources: Optimistic Perspective: Ethan Mollick’s One Useful Thing. Skeptical Perspective: Ed Zitron’s Where’s Your Ed At. Weekly Newsletter

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    39 mins
  • Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
    Oct 25 2024

    Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.


    Report: Architecting a Journey Management Practice


    Learn more about Kim:

    ⁠Bio⁠ | ⁠LinkedIn⁠


    NN/g Resources about Journey Management:

    ⁠The 3 Competencies of Journey Management (5-min video)⁠

    ⁠Journey Management vs. Service Design (4-min video)⁠

    ⁠The Practice of Customer-Journey Management (free article)⁠

    ⁠Customer Journeys and Omnichannel UX (free article)⁠

    ⁠Journey Mapping to Understand Customer Needs (UX Certification course)⁠

    ⁠Customer-Journey Management (UX Certification course)⁠

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    37 mins

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