In this episode of the Brand You Podcast, we dive into the concept of thePerception Gap—the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaining initial visibility to establishing credibility and, ultimately, stepping into thought leadership.

We explore whyclarity is the foundation of influence - how defining your message, understanding your unique value, and consistently showing up in a way that aligns with your goals will help shift public perception. From creating engaging content to leveraging video, networking, and thought leadership opportunities, we discuss practical ways to elevate your brand and position yourself as a go-to expert. We also highlight the importance of audience engagement and trust-building, as real influence isn’t just about being seen - it’s about making meaningful connections.

To wrap up, we encourage you to assess where you currently stand with your personal brands perception and map out actionable steps to move forward in 2025. If you're ready to level up and close the gap between where you are and where you want to be, this episode is a must-listen.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.