Welcome to Carvecast Episode 6, where we deviate from our usual segments to bring you an illuminating conversation with James, the Managing Director of Ski Exchange. Known as one of the UK's premier ski shops, Ski Exchange specializes in everything related to skiing and snowboarding, from boot fitting to offering one of the largest selections of skis. In this episode, James shares his deep passion for skiing and provides insights into the ski industry, including the relationships between brands and the nuances of ski testing.

James discusses the unique aspects of skiing equipment, including the art of boot fitting and the importance of finding the right ski for individual styles and conditions. He also talks about the fun and camaraderie at ski tests, the diversity of ski equipment, and the joy of finding the perfect ski. As a consumer and an enthusiast, James advocates for the power of the right ski setup and the benefits it brings to any skier's experience.

This episode is a must-listen for anyone interested in the technical and personal aspects of skiing, from beginners to seasoned enthusiasts. Enjoy and see you in the next episode!

🎿 CarveCast Episode 6: Inside the Ski Industry with James from Ski Exchange! 🏔️

Welcome to CarveCast Episode 6, where we take a deep dive into the world of ski gear and industry insights with James, Managing Director of Ski Exchange—one of the UK’s premier ski shops! 🏂🎿

In this episode, we discuss:

✅ The art of boot fitting and why it’s crucial for every skier

✅ The relationship between ski brands and retailers

✅ How to find the perfect ski for your style and conditions

✅ The behind-the-scenes world of ski testing events

✅ The joy of the right ski setup and how it transforms your experience

If you’re a gear nerd, a passionate skier, or just curious about the industry, this episode is a must-listen! 🎧🔥

🔔 Subscribe for more ski content! → @TheCarveCast

👍 Like & comment if you’ve ever had an amazing ski shop experience!

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