Ignite Your Estate Agency

Written by: Sam Ashdown & Phil Jones
  • Summary

  • Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

    © 2025 Ignite Your Estate Agency
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Episodes
  • How to Fix a Toxic Culture in 3 Months!
    Feb 27 2025

    Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you!

    Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose.

    Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued and motivated.

    This episode is packed with guidance and strategies to uplift your agency’s environment and performance. Tune in to get inspired and IGNITE your agency’s transformation!

    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    • Find out more about COSMO and take advantage of our exclusive podcast offer!
    • LISTEN to another episode:
    • Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
    • For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

    If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS at:

    Some key takeaways:

    ➡️ Establishing core values, vision, mission, and purpose sets a solid foundation for your agency’s culture.

    ➡️ Regular performance and development sessions are vital for aligning team members’ personal goals with business success.

    ➡️ Creating a supportive and flexible work environment enhances team morale and contributes to agency growth.

    Some great moments:

    ✅ “Start off with your core values and what the business stands for, what you stand for as a person.”

    ✅ “Your mission is your rallying cry. It’s the thing that when you stand in front of your team, you say; We stand for this.”

    ✅ “Make sure you understand how people want to work and what motivates them.”




    Episode Links:

    Cosmo: www.https://ajmastermind.co.uk/cosmoignite

    Listen: https://www.ajmastermind.co.uk/ignite-podcast

    Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

    Upcoming Events: https://ajmastermind.co.uk/events/

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    25 mins
  • The Top 200 Tips from 200 Episodes of the Ignite Podcast!
    Feb 20 2025

    Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!

    Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent'

    Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.

    Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles within an estate agency and understand how different personality types can optimise team performance.

    Sam and Phil pick out their highlights from previous episodes, including conversations with thought leaders like Gary Vaynerchuk, providing insights that have shaped their own business approach.


    Get ready to be inspired and IGNITE your agency’s growth!


    When you're prepared, here are 3 ways we can help you IGNITE your agency:

    • Find out more about COSMO and take advantage of our exclusive podcast offer HERE
    • Listen to another episode HERE
    • Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
    • For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
    • Meet ambitious estate agency owners and scale your business by joining our private Mastermind Facebook group HERE

    If you have any inquiries, reach out to us. Also, explore our upcoming events HERE

    Key takeaways:
    ➡️ Building a versatile team structure enhances overall agency performance and efficiency.
    ➡️ A clear vision and methodical meeting strategy are vital for growth and stability.
    ➡️ Engaging content and strategic marketing can dramatically increase agency outreach.
    Memorable moments:
    ✅ “The guests we've had and the conversations we've explored have truly been transformative.”
    ✅ “Understanding the different personality types creates a richer, more cohesive team environment.”
    ✅ “Your team should be a jigsaw that fits together.”



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    43 mins
  • Transformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon Leadbetter
    Feb 13 2025

    Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.

    Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.


    Find Simon on LinkedIn HERE

    Learn more about marketing with Unchained HERE

    Sign up for one of Simon’s intensive marketing workshops HERE


    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    • Find out more about COSMO and take advantage of our exclusive podcast offer HERE
    • Listen to another episode HERE
    • Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
    • For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

    If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

    Some key takeaways:

    ➡️ Employing technology and outsourcing can streamline operations.

    ➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.

    ➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.

    Some great moments:

    ✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”

    ✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”

    ✅ “Focus on the one thing, the three objectives that come out of that, and then the five strategies for each objective.”

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    43 mins

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