• I'm Back! Why Now is the BEST TIME to be a Fractional CMO

  • Jan 15 2025
  • Length: 33 mins
  • Podcast

I'm Back! Why Now is the BEST TIME to be a Fractional CMO

  • Summary

  • Casey Stanton kicks off Season 2 of the Fractional CMO Show with an exciting update on his journey since the last episode in 2023. From personal milestones like buying a historic home to professional advancements such as launching CTOx, Casey shares why now is the perfect time to embrace the role of a fractional CMO. Discover how AI is reshaping marketing departments, why leadership remains critical, and how fractional CMOs can secure high-paying, fulfilling roles while solving bigger problems. Get ready to learn, grow, and thrive in the evolving marketing landscape.

    Here’s what we talked about:

    • Life! What I've been up to...
    • My latest book "Find Your CMO"
    • Launch of CTOx and the dynamic opportunities in fractional CTO roles
    • Shrinking marketing departments and the rise of AI-driven tasks
    • Why leadership and strategic vision will always require human oversight
    • Predictions for the role of AI in the future of marketing
    • Focusing on leadership and strategy rather than execution
    • Building lasting client relationships and pricing services appropriately
    • Avoiding the “agency trap” and maintaining high profit margins

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