• How Many Niches Does Your Business Need? | 14
    Sep 16 2021

    Should you have one niche? Or multiple niches? What even is a niche? In this week’s episode, we’re chatting all about our opinions on niches and sharing our thoughts on the benefits & drawbacks to each option and what it could mean for your business.


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

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    23 mins
  • Etsy: the Good, the Bad & the Ugly | 13
    Sep 9 2021

    What is Etsy? Are the fees reasonable? What are the pros & cons of utilizing Etsy for your business? We’re touching on these questions and more as we discuss how to know if Etsy will work for your business!


    Join our community on social media!

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    Visit our website https://www.imperfectcompanypodcast.com/episode13.

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    36 mins
  • Monetizing Joy in Business: Part Two | 12
    Sep 2 2021

    Why is it important to not monetize everything you do? What are some boundaries to consider when you’re starting to monetize your hobby? How could you test out monetization before committing to building a business? We’re chatting about this and more in this week’s episode! If you haven’t already listened to part one, be sure to go back to last week’s episode before listening.


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

    Facebook: https://www.facebook.com/imperfectcompanypodcast.


    Visit our website https://www.imperfectcompanypodcast.com.

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    39 mins
  • Balancing Joy & Monetization in your Creative Business | 11
    Aug 26 2021

    What happens when you go from hobby to hustle? Why & how did we monetize our hobbies? Do we have hobbies that we don’t monetize? In this week’s episode, we’re covering the big question on how to balance joy when you take a hobby and create a business. Stay tuned for part two of this conversation next week.


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

    Facebook: https://www.facebook.com/imperfectcompanypodcast.


    Visit our website https://www.imperfectcompanypodcast.com.

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    42 mins
  • Why Videos Matter in Marketing | 10
    Aug 19 2021

    We’ve all heard that Instagram is going to be focusing more on videos, but how do WE feel about it? Do we prefer photos or videos? What is your job as a business owner? How can this change benefit you? We’re talking about this & more on this week’s episode.


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

    Facebook: https://www.facebook.com/imperfectcompanypodcast.


    Visit our website https://www.imperfectcompanypodcast.com.

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    39 mins
  • Why Branding Matters | 09
    Aug 12 2021

    What is a brand? Is it more than a logo? Spoiler alert... it is. How can you use a brand to connect with customers and tell your own story?


    We're diving into these topics & more in this week's episode!


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

    Facebook: https://www.facebook.com/imperfectcompanypodcast.


    Visit our website https://www.imperfectcompanypodcast.com.

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    30 mins
  • Finding Community In Your Competition | 08
    Aug 5 2021

    How has community shaped what we do in our own businesses? How did we get to this point? Is your social media friend an ACTUAL friend? How the heck do you even find a community you love? Can you believe in community if you won’t share your vendors? How should you approach a creator with a question? 


    We’re sharing our own personal do’s and don’t’s on this week’s episode!


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

    Facebook: https://www.facebook.com/imperfectcompanypodcast.


    Visit our website https://www.imperfectcompanypodcast.com.

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    48 mins
  • Demystifying Vanity Metrics | 07
    Jul 29 2021

    What is a “vanity metric”? What is the importance of an engaged audience? How can business owners benefit from social media in addition to just finding customers? Is it a mistake to rely on only social media? Does the number of followers correlate to someone’s income?


    This week’s episode is one that we both feel so passionately about demystifying for business owners. 


    Join our community on social media!

    Instagram: https://www.instagram.com/imperfectcompany/.

    Facebook: https://www.facebook.com/imperfectcompanypodcast.


    Visit our website https://www.imperfectcompanypodcast.com.

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    43 mins