• In-Ear Insights: Generative AI Reasoning Models For Scenario Planning
    Feb 5 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You'll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business. Learn to move beyond reactive panic planning and create robust strategies for any future scenario. You will explore how to prepare your business knowledge for AI and scale your scenario planning efforts effectively across your organization. Tune in to learn how to leverage reasoning models to build a resilient and future-proof business today!

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    34 mins
  • In-Ear Insights: AI Strategy for How To Keep up With AI Technology Changes
    Jan 29 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to stay sane amidst the whirlwind of constant AI advancements. You'll discover practical strategies to navigate the overwhelming influx of new AI models and technologies. You'll learn how to prioritize your business needs and focus your AI efforts for maximum impact. You'll understand how to use frameworks like the 5Ps to make informed decisions and avoid getting lost in the AI noise. Tune in to learn how to manage AI chaos and keep your sanity!

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    32 mins
  • In-Ear Insights: Tiktok Marketing, Social Media Strategy, and Diversification
    Jan 22 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media strategy diversification after the recent TikTok incident. You'll learn how to create content that thrives regardless of platform changes. You'll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. You'll explore how to use generative AI tools to enhance content creation and distribution. You'll gain insights into building a resilient marketing strategy that leverages both owned and rented channels. Watch this episode to build a future-proof marketing plan that isn't at the mercy of social media giants.

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    34 mins
  • In-Ear Insights: Analyzing Data with Generative AI
    Jan 15 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI to analyze your data. You'll discover how to leverage AI to understand your marketing data better. You'll learn powerful techniques to identify trends and patterns in your data, even if you're not a data scientist. You'll learn to use the 5Ps framework to ask the right questions to solve the right problem. You'll gain insights into building a repeatable process so you aren't starting from scratch every time you analyze your data. Tune in now to unlock the power of AI for your marketing analysis!

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    30 mins
  • In-Ear Insights: What is Local AI / Open Model AI?
    Jan 8 2025

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss local AI and its implications for your business.

    You'll discover how to protect your sensitive data by keeping it within your own systems. You'll learn to reduce costs associated with large-scale AI tasks. You'll find sustainable practices that reduce your environmental impact. You'll see ways to maintain business continuity even when popular AI services are unavailable. Watch this episode now to gain control over your AI future!

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    30 mins
  • In-Ear Insights: Trust Insights 2024 Year In Review
    Dec 18 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process is the key to navigating the ever-changing tech landscape. You will also hear how a focus on creating robust customer profiles allows them to develop custom AI solutions.

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    35 mins
  • In-Ear Insights: Rapid Scenario Planning with Generative AI
    Dec 11 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rapid scenario planning for your business with the help of generative AI. You discover methods for using generative AI to plan for multiple potential futures, equipping you to handle various situations. You learn to identify constants in your business, like revenue goals, and how these can guide your planning process. You gain insights into leveraging AI tools for rapid scenario planning, helping you react swiftly to changes. You explore practical steps to prepare for uncertainties, ensuring you stay agile and proactive in a dynamic environment.

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    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    31 mins
  • In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements
    Dec 4 2024

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer.

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    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

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    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
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    31 mins