If you ever feel like your offers aren’t selling as well as you’d hoped, today’s episode is for you! With my guest, Laura Robinson, we’re diving into what you need to be doing to your sales pages in order to get them really working for you, and how you can craft a business and offers around your life and make it work for you! Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them get comfortable with creating, selling, and marketing their offers, so they can enjoy a comfortable income.

In this episode, we’ll dive into:

• Switching your course to a membership or vice versa
• What hands-free income is and how you can find an offer that suits you
• Laura’s process to create amazing new offers
• How to make sure your sales pages are doing the heavy lifting for you

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep158

When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your client’s purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If you’re ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!

In this episode, we’ll dive into:

• Why ethical marketing is the way to go for a business that makes you feel good
• Bro-marketing tactics and why people are being turned off by them
• The power of words for introverts and why your copy is so important

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep157

If you’ve ever danced on a reel, or felt pressured to create long-form content, or stood awkwardly in the corner of an in-person networking event, you’ll know the pressures introverts face to show up in ways that feel inauthentic to them. Just imagine though if you could show up for your business as yourself, through your words and photos, and show the world who you really are without it feeling totally unaligned? Today’s guest is passionate about helping you to do just that! She’s Sarah Wayte, a creative copywriter and brand photographer. She’s always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do, and now Sarah Wayte Creative has been her full-time obsession since 2019. Sarah’s all about helping you to express your real, honest self through your words and photos. You’ll love this episode if you’re ready to show the world who you really are!

In this episode, we’ll dive into:

• Visibility methods to grow your business as an introvert
• Finding marketing methods that suit you and that you love to use
• Discovering your brand voice and ensuring it actually matches how you speak
• Getting comfortable having your photo taken so you can have amazing brand photos

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep156