Hector and Alicia explore Intuit's strategic positioning of Enterprise Suite as a mid-market solution distinct from QuickBooks Online Advanced. They break down the key features released in December 2024, including enhanced multi-entity reporting, construction-focused tools, and dimensional reporting capabilities. They discuss pricing considerations, feature limitations, and share their insights on Intuit's development roadmap for this new platform aimed at bridging the gap between small business accounting and full ERP systems.

• (00:00) - Welcome to the Unofficial QuickBooks Accountants Podcast
• (00:26) - Introduction and New Developments in Intuit Enterprise Suite
• (03:58) - Positioning and Market Strategy
• (10:16) - Pricing and Multi-Entity Features
• (14:33) - New Features and Updates
• (20:23) - Construction-Focused Enhancements
• (23:49) - AI and Workflow Innovations
• (26:38) - User Permissions and Granular Controls
• (30:00) - Future Predictions and Final Thoughts
• (31:46) - Introduction to Multi-Entity Reporting
• (33:14) - Manual Eliminations Explained
• (37:07) - Challenges with Multi-Entity Management
• (40:36) - API and Integration Concerns
• (45:31) - Future Developments and Focus Areas
• (48:30) - Challenges and Recommendations for IES
• (56:18) - Conclusion and Upcoming Updates

Links/Apps Mentioned in this episode:

• Alicia’s 1099s in QBO Class, Jan 7 webinar + recording: http://royl.ws/QBO1099
• Alicia’s QBO Cleanup for Taxes Class, Jan 22 webinar + recording: http://royl.ws/yearend
• Reframe 2025 Conference https://reframe2025.com/
• Hector’s RightTool: http://righttool.app
• In the Know replay: https://intuit.ondemand.goldcast.io/on-demand/d43891cb-8c38-495f-b8f1-ab1c78de7ac6

Sign up to Earmark to earn free CPE for listening to this podcast
https://www.earmark.app/onboarding