Is Digital Destroying Brands?
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Is Digital Destroying Brands?
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As products and experiences move from physical places to digital space, it’s harder than ever to build and maintain a thriving brand. It's estimated that 80% of brands could disappear tomorrow and no one would care.
In this episode, Mobiquity's Leah Patterson (VP, Marketing and Communications) and Lionell Schuring (Chief Creative Officer) discuss how the game has changed, and how brands can navigate the digital space and be one of the 20% that people care about.
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