Consistency isn’t just for logos. Jillian Michaels, fitness expert and entrepreneur, joins BOSSY to talk about the power of consistent branding in building long-term success. From resisting fleeting trends to delivering on “sexy promises” that keep customers coming back, Jillian shares how she’s remained true to her brand while evolving in the fitness industry. 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices