• Last Chance Tourism

  • Jan 18 2025
  • Length: 27 mins
  • Podcast

Last Chance Tourism

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  • Summary

  • This week, we take a look at Last Chance Tourism.


    Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


    Namely, they are vanishing.


    From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


    So people are rushing to these locations, afraid they might miss their last chance to see them.


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