Learn Speak Teach Episode #109 with Roger Wakefield.Watch the full episode on YouTube here: https://youtu.be/sAMS0Nk321Y YouTube is the second largest search engine in the world. If you have a channel on the platform, how can you ensure your content is easily found? What can you do to rank first on YouTube? According to Roger Wakefield, SEO plays a major role in ranking your content first on YouTube. He also emphasizes the importance of consistency, creating engaging content, and actively engaging with your community.Roger is the owner of the Roger Wakefield Plumbing Education YouTube channel, host of the Trade Talks Podcast, and creator of the Wakefield App, which helps people in trades master their skills. A plumbing expert, Roger has become a blue-collar social media influencer through continuous learning and engagement.In this episode, Roger shares valuable insights on getting started and ranking first on YouTube, and reaching the point where you can monetize it. He also explains why more people should join the trades, how they can grow their businesses, and the power of lifelong learning.Grab your notebook and pen—you’ll want to take notes! During this episode, you will learn about:[01:47] How to rank on YouTube, according to Roger[05:24] Roger’s ambitions when he was younger[07:04] How to get started on YouTube[09:27] Why you should consider a career in the trades[11:24] Why are people not entering the trades?[13:01] Great opportunities for entrepreneurs to explore[15:41] Common marketing mistakes and what Roger did right[22:29] What Roger did wrong when he started his YouTube channel[26:08] A breakdown of one of Roger’s highest-performing videos[30:59] The importance of being a lifelong learner[34:28] Rising above the average[36:26] The power of hiring talent[38:30] Roger’s advice to a YouTube beginner[42:09] Roger’s advice to an intermediate YouTuber[45:22] What’s next for Roger on YouTube?[50:44] How to support and connect with Roger WakefieldKey Takeaways: • Every business should have a YouTube channel. It’s the second-largest search engine in the world. [03:26]• "Most of the entrepreneurs I know who are millionaires are plumbers, electricians, and HVAC techs." — Roger Wakefield [10:29]• For every 10 people who retire each year, only about 4 new people are entering the trades. [10:40]• Google looks for EEAT: Expertise, Experience, Authority, and Trustworthiness. [17:10]• "We can all practice, but if we practice doing something wrong, we’re just going to get better at doing it wrong." — Roger Wakefield [24:21]• If you provide content that helps people, they’ll watch it. [28:04]• "If you're not trying to be the very best, why not? The best make more money, get paid the most, and have the best job opportunities." — Seth Godin [32:10]• If we want to provide the best service for our customers, we need to try to become the best.. [32:58]• "If you can't tell me in under seven words what your channel is about, YouTube has no idea what your channel is about." — Roger Wakefield [39:26]• "If you're growing a company, grow one that you never want to sell." — Roger Wakefield [49:38]• Tradespeople built or maintain nearly everything we see in the world. There’s nothing you can look at that tradespeople did not build. [51:28]• People buy from those they know, love, trust, and feel connected to. [54:21]Keep In Touch with Roger Wakefield:Trade Talks Podcast: https://www.youtube.com/@TheTradeTalks2.0Roger Wakefield Plumbing Education Channel: https://www.youtube.com/@RogerWakefield/Wakefield App: https://wakefield.app/subscribe Instagram: https://www.instagram.com/therogerwakefield/TikTok: https://www.tiktok.com/@therogerwakefield/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/
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