Struggling to get your content seen? Wondering why no one is finding your business online? In this episode, SEO and content expert Laiba Tariq reveals how to get found, build authority, and create content that actually works.

Laiba Tariq is a top-rated SEO specialist and content strategist who started her career at just 17 years old. With no traditional degree, Laiba has built a successful digital marketing Business, proving that expertise, consistency, and adaptability are the real game-changers in today’s digital world.

We dive deep into the importance of content strategy, how to get started with SEO, and the realities of making an online presence work for you. If you've been struggling with creating content that actually moves the needle in your business, this episode is for you!

Chapters:
0:00 Introducing Laiba Tariq: My go-to SEO strategist
7:34 What Upwork is, how it works, and how to leverage it for your business
10:56 How we built a business using Upwork to scale quickly
14:23 The core pillars of an effective content strategy
16:51 The biggest mistakes business owners make with SEO
20:35 Why SEO takes time and how long it actually takes to see results
24:10 The surprising blog that went viral on my website and how seasonal content and strategic blogging can drive massive traffic
27:28 How to use blogging strategically to promote memberships and courses
31:19 What is the backlinking strategy & why it’s crucial for SEO growth and how to implement it
37:00 You don’t need a Degree to be Successful and the emotional highs and lows of building a career outside the norm
45:22 How to build trust and authority through content without feeling salesy
49:59 Where to connect with Laiba & how to work with her

Connect with Laiba:

LinkedIn: https://www.linkedin.com/in/laibatariq13/

Upwork: https://www.upwork.com/freelancers/lyba

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Ever feel like growing an email list is overwhelming? You’re not alone. But here’s the thing—having an email list is one of the most powerful tools in your business. The key to making it work? A lead magnet that your audience actually wants.

In today’s episode, I’m breaking down exactly how to create a high-converting lead magnet so you can start attracting the right people to your list—without overcomplicating the process.

✨ What You’ll Learn in This Episode:

• Why an email list is essential for business growth.
• The step-by-step process to create a lead magnet that converts.
• Common mistakes to avoid (and what to do instead).
• How to design your lead magnet even if you’re not a designer.

📌 Ready to Take Action? Here’s Your Next Step:

1️⃣ Watch My Canva Tutorial: Learn exactly how to design your lead magnet from scratch → "How to Create a Lead Magnet & Thumbnail in Canva" → and Subscribe to my YouTube Channel for more

2️⃣ Create Your Lead Magnet: Follow the steps and start growing your email list!

3️⃣ Tag Me on Instagram: Share your lead magnet & tag @Legacy_Building_Mamas so I can celebrate your success! 🎉

Refer to Episodes:

How to Understand Your Target Audience to Maximize Business Growth (Ep.30)

How to Build and Grow your Email List in 7 Steps (2025 Guide)

📥 Download Your Free Resources: Start building your email list with ease! Get the Guides:

Create your Ideal Customer Person (ICP)

7 Steps to Start & Automate Your Email List guide here!

🔗 Affiliated Link:
Check out GoHighLevel, the CRM tool I use to manage my email campaigns and landing pages:
👉 All-in-one Platform for Automation

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✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
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Stay inspired and learn more about building your business! Subscribe here:
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What would you do if the life you built for over two decades no longer felt right?

In today’s episode, I sat down with Danielle Bartholomeusz, a mum of three who left behind a 24-year corporate career to follow a path that truly fulfilled her. But this wasn’t an easy transition—Danielle had to overcome personal struggles, self-doubt, and she opened up about her deeply personal journey through infertility, the mindset shifts that helped her persevere, and how she ultimately built a life she loves.

This episode is for:

✔️ Mums feeling trapped in their corporate jobs but afraid to take the leap into something new.

✔️ Women navigating fertility struggles who need encouragement and hope.

✔️ Entrepreneurs in the making who need inspiration to follow their dreams.

✔️ Anyone seeking motivation to trust their instincts and create the life they truly want.

Chapters:

00:00 Introduction: Leaving Corporate and Finding Purpose

08:45 The Infertility Struggles That Changed Everything

17:30 The Hardest Decision: 5% Chance, But She Never Gave Up – Discovering the DQ Alpha Gene & high natural killer cells

24:40 Working Through Grief & Clearing Energy: How she nearly gave up—and why she didn’t.

26:10 Never Giving Up: Finding Strength After Infertility & Embracing the Next Chapter.

32:05 The Power of Community: Finding Support & Connection: The moment she recognized the importance of surrounding herself with the right people.

37:00 Transitioning from Corporate to Entrepreneurship: The moment she realized she didn’t want to trade time for money anymore and why she launched not one but two Businesses.

44:50 Advice for Women Leaving Corporate to Start a Business

🎯 If You’ve Been Stuck in a Job That No Longer Feels Right…Danielle’s story will inspire you, move you, and remind you that backing yourself is the most powerful decision you can make.

📲 Connect with Danielle:

Want to learn more about personal styling, business mentorship, or wellness? Reach out to Danielle!

✨ Find Danielle on Instagram and 📩 Send her a DM—she’s happy to chat!

https://www.instagram.com/iamdaniellebartholomeusz/
🔹 Personal Styling & Bra Fitting: https://www.instagram.com/styledbydaniellebarth/

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
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Are you ready to let go of fear and embrace the infinite possibilities around you? This meditation is your opportunity to pause, reflect, and tap into the power within. Whether you’re navigating uncertainty, building a business, or pursuing your passion, this practice will help you align with abundance, build confidence, and release the need for control.

Why I Created This:
Stepping into entrepreneurship and following your purpose can feel daunting, especially when financial certainty isn’t guaranteed. I’ve been there, too. But learning to trust in the flow of abundance and focus on my why has transformed my mindset—and my life. This meditation is designed to help you do the same. My hope is that it inspires you to feel grounded, confident, and open to the opportunities waiting for you.

What You’ll Experience:

✨ A grounding practice to connect with the energy of abundance.
✨ Guided visualization to release fear and embrace trust.
✨ Affirmations to anchor your confidence and worthiness.
✨ A reflective space to reconnect with your purpose and joy.

Share Your Thoughts:

How did this meditation resonate with you? What insights or shifts did you feel?

I’d love to hear your feedback and learn what you’d like more of in 2025. Connect with me on Instagram @Legacy_Building_Mamas

Your feedback helps me create content that supports you on your journey to abundance and purpose.

Remember: Abundance flows when you trust yourself, follow your heart, and focus on your passion. You’ve already taken the first step by showing up for yourself today. Let’s keep building a life aligned with your deepest purpose—together.

You’ve got this! 💫

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

🎙️ What if fear wasn’t your enemy but your guide? Imagine taking every nerve-wracking moment and turning it into an opportunity to build courage and confidence. Today’s guest, Kim Payne, is here to share how she’s done just that—and how you can too.

In this episode I sit down with the vibrant and inspiring Kim Payne to explore the transformative power of courage. From her early days as a shy 16-year-old to becoming an internationally recognized keynote speaker, business mentor and podcast host, Kim shares her personal journey of overcoming fear and building resilience. She reveals how embracing vulnerability and "letting fear ride in the backseat" has fueled her success—and how you can apply these lessons to your life.

Chapters:

0:00 Introduction to Kim Payne: Her evolution from a corporate professional to a courage advocate.

8:50 The Moment Fear Became a Companion: The story of how Kim realized fear isn’t something to eliminate but to embrace.Her strategies for moving forward with fear still present.

13:10 Why “Some Will, Some Won’t, So What” Is a Game-Changer: Kim’s mantra for navigating self-doubt and criticism.

15:05 The Courageous Me Philosophy: The inspiration behind Kim’s podcast and its focus on stories of courage. Why sharing vulnerability connects and empowers audiences.

19:30 Turning Self-Doubt into Confidence: Practical tips for silencing the inner critic and building self-belief.

24:00 Overcoming Corporate Fear and Finding Freedom: Kim’s journey of leaving her high-paying corporate job to pursue purpose and flexibility.

44:00 Embracing Imperfection and the Journey: Kim’s advice on looking how far you have come and the confidence this gives you.

49:15 From Fear to Confidence: A sneak peek into Kim’s upcoming book, Valuable, and her global speaking debut.

Ready to embrace your own courageous journey? 🌟
👉 Follow Kim Payne for updates on her book and speaking events:

Website: kimpayne.com.au

Instagram: https://www.instagram.com/kimpayne_9rok/

LinkedIn: https://www.linkedin.com/in/kimpayne9rok/

🎧 Don’t forget to leave a review and share this episode with someone who needs a boost of courage!

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Have you ever felt overwhelmed by the idea of starting an email list or wondered if it’s worth all the effort? You’re not alone! In today’s episode, I pull back the curtain on my email marketing journey—from the frustrating mistakes and late-night hustle to the small but meaningful wins that kept me motivated. Whether you’re new to email marketing or looking to grow your list, this episode is packed with actionable tips to help you succeed.

You’ll learn:

• Why building an audience comes before creating a lead magnet.
• Why email marketing is crucial and a powerful tool for your business growth.
• The 7 essential steps to create, promote, and grow your email list authentically.
• The real, unfiltered story behind building a list and launching campaigns.

Chapters:

00:00 Introduction to email marketing and the misconceptions sold by “quick-fix” marketing courses.

03:05 My First Lead Magnet Fail

7:00 The Hustle to Build an Audience: Why your audience is your biggest asset—and how I started building mine through Facebook groups.

10:50 The 7 Steps to Email Marketing Success: Step-by-step breakdown: from creating lead magnets to launching your email campaign.

14:15 The Importance of providing Value first to build Trust, Credibility and patience in building relationships with your Audience

17:00 Hard Truths & Lessons Learned: Why consistency and promotion matter more than passive strategies.

20:00 Introducing the Indoctrination email sequence

22:45 Celebrating Success and Achievements from having an email list

25:30 The Next Steps for you to take Action!

If you’ve been putting off email marketing or feel stuck, this episode will give you the clarity and confidence to get started today!

📥 Download Your Free Guide
Start building your email list with ease! Get the Guide:
7 Steps to Start & Automate Your Email List guide here!

Episode for more resources on Building your Audience: ‘Applying Google's 7-11-4 Rule for Business Success’.

🔗 Affiliated Link:
Check out GoHighLevel, the CRM tool I use to manage my email campaigns and landing pages:
👉 All-in-one Platform for Automation

🎥 Subscribe to My YouTube Channel:
Stay inspired and learn more about building your business! Subscribe here:
👉 Tutorials to help you grow your Business

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

What if the key to building an unforgettable brand and deeper connections lies in your own untold story?

In this episode, we’re diving into the transformative power of storytelling with Aleyx Ward, founder of Core Story. From redefining ambition after becoming a parent to embracing authenticity in business, Aleyx shares her journey of resilience, personal growth, and storytelling as a tool for connection.

💡 What You’ll Get Out of This Episode:

• Learn how storytelling can transform your business and life.
• Gain practical insights into reflecting on and owning your story.
• Discover ways to build authentic connections with your audience.
• Walk away inspired to embrace your personal journey as a strength, not a weakness.

Chapters:

0:00 Introduction & Aleyx’s Journey: Redundancy, motherhood, and a passion for storytelling – how Aleyx founded Core Story.

04:30 The Shift After Motherhood: Grieving the old life and redefining success after becoming a parent.

09:45 Staying Grounded: Tools like journaling and hypnotherapy that keep Aleyx focused and patient.

15:10 Storytelling in Business: Why understanding your customers’ pain points is key to impactful messaging.

20:40 The Effects of an upbringing with an alcoholic parent: Owning your childhood experiences

26:50 Overcoming the Fear of Judgment: Practical tips to embrace vulnerability and connect deeply with your audience.

32:30 The Healing Power of Owning Your Story: Turning personal struggles into strengths for both life and business.

35:50 Writing the Unwritten Story: Aleyx’s novel-writing journey and its connection to her storytelling mission.

39:50 Closing Thoughts & Where to Find Aleyx

Your story is your superpower. Reflect on where you’ve been, embrace authenticity, and start crafting the future you want to create.

Connect with Aleyx:

LinkedIn: https://www.linkedin.com/in/aleyxward/

Website: corestory.com.au

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Entrepreneurship is the dream of freedom and fulfillment—but what about the fear, doubt, and uncertainty that come with it? In this episode, I share the real, raw truths behind building a six-figure business, balancing motherhood, and the emotional roller coaster that comes with it.

This episode is packed with insights and strategies that will inspire you to:

• Embrace the highs and lows of entrepreneurship.
• Redefine success on your terms.
• Build a solid foundation for your business while staying true to your values.
• 7 Key Strategies for Thriving in Business

Whether you're just starting out or scaling your business, you'll leave with actionable takeaways to tackle 2025 with confidence.

Chapters:

0:00 Introduction & Setting Intentions for 2025: Why this year is all about growth, freedom, and building on the foundations of 2024.

4:05 The Emotional Roller Coaster of Entrepreneurship whilst being a Parent

07:10 Setting intentions & Embracing Imperfection: The importance of starting your year with clear intentions while letting go of fears that hold you back.

15:10 Redefine what success looks like for you: are you living in alignment with your values?

16:20 7 Key Strategies for Thriving in Business

36:05 The truths behind hitting 6-Figures in our Business: Beyond the celebratory posts and social media highlights, lets unpack the challenges, sacrifices, and reinvestments that make up the reality of running a business.

38:20 Lessons Learned from 2024: The wins, mistakes, and growth opportunities that set the stage for 2025.

40:00 Introducing Her Digital Freedom Membership: Your ultimate toolkit for building a business with clarity and confidence.

Ready to level up? Join the Her Digital Freedom Membership for step-by-step guidance, live coaching, and a supportive community to help you grow your dream business.

Join Now: Her Digital Freedom Membership

Software Mentioned:

• Apollo.io: For client acquisition and outreach. https://www.apollo.io/
• Go High Level (HighLevel): All-in-one business platform for automation, email marketing, and systems. https://www.gohighlevel.com/?fp_ref=saas-synergy

Episodes Mentioned:
#001 Discover your why, shape your journey - build your legacy!

#002 Six powerful 'why's' that motivated me to take action

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos