Kristen Moore has helped her fair share of marketing organizations and has been seeing a disturbing trend over the years, the loss of 3 of the 4 Ps of marketing: product, pricing, and place. In this episode we dig into what that means for marketing and some ways we can get them back. Kristen also shares concrete ways to lean into our human-ness for long-term success with AI.

Connect With:

• Kristen Moore (Guest): LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership, peers, and other departments.

Paul stresses tailoring communication to diverse stakeholders and fostering a culture of trust and empowerment within marketing teams. He champions a more creative approach to B2B marketing that resonates with the emotional needs of consumers. He challenges the industry's reliance on stale, formulaic messaging and encourages marketers to embrace unconventional ideas.

Connect With:

• Paul Kuhne (Guest): Website // LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership vision with input from your team.

Connect With:

• Tracy Sestili (Guest): CMO2CRO Substack // LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com