You’re back. I’m back.

GOTTA ASK YOU THIS:

Instead of giving up on getting an audience to see your art because you’d rather scoop your cat’s litter box for all of eternity than research SEO keywords for another second,

What if “making content” felt more like divulging secrets to your best friend?

What if content marketing was as easy for you as pickleball is for Serena?

What if your content (non-derogatory) loaded people onto a proverbial express train to your work and created a scene even Warhol would envy?

If making content felt fun, would you finally put yourself out there with your full chest?

In today’s episode, I’m going to give you a total reframe on content. And before I lose you, here’s what this episode is NOT:

* It’s not about lack mindset!

* It’s not about believing in yourself!

* It’s not about changing your self-perception!

* It’s not about your fear of being seen!

Don’t get me wrong. I love to talk about those things, too. But that’s not this episode.

Today, I’m sharing one crucial shift in the actual act of making content that will make you feel like a celebrity multi-millionaire infused with their daily vitamin IV drip. In other words: invigorated.

IN TODAY’S EPISODE, we’ll answer these questions:

* What qualifies as content and what qualifies as art?

* What is the function of content for indie artists?

* What are the different quality levels of content that artists should focus on?

* How do you make boring “content marketing” into something more dynamic and easier to produce?

* What are some examples of artists who are using this strategy and how does it work across industries?

* Can content be part of your body of work without selling out or copying everyone else?

* Will your art suffer if you focus on content?

AND DON’T MISS:

More Lore Less Bore, from the Twelfth House+ Podcast (A good place to start if you’ve never written a manifesto.)

Vulfpeck’s website. (Purists through and through!)

🥳 Join 60+ creative folks who have already signed up for this…

I’m teaching a free one hour class tomorrow, Friday March 28th, at 12pm EST / 9am PST called HOW TO WRITE SO PEOPLE PAY ATTENTION.

What class will cover:

* How to use emotional accuracy to make people guzzle your writing like a freshman doing a keg stand.

* The one trick to stop your audience mid-scroll whenever your writing pops up.

* How to transform a boring social media caption or stuffy cover letter into a POV-defining calling card.

* Why you’re missing emotional heat, and where to increase it.

* How to magnetize your audience in a way AI could never.

If you can’t make it in real time, you can still get the recording if you RSVP. Hope to see you there!

⌨️ Tell me in the comments: how does making content usually feel for you?

✨ If you like this episode… please consider texting it to a friend! ✨

Fellow compatriot of the Independent Class! We meet again!

BIG IMPORTANT QUESTION FOR YOU:

What is the difference between an independent artist who is speaking into the void and feeling bitter because even their mom has stopped liking their social media posts 😟

and an independent artist who is regularly revved up by their own ideas, has weekly brain-exploding back-and-forths with their community, and is generally HAVING A GOOD TIME WITH MARKETING because they’re building a scene around their artistic work and seeing the fruits of their labor? 😊

🍝 One is throwing proverbial spaghetti at proverbial wall and one is surgically building a scene because they KNOW WHO THEY ARE TALKING TO.

In today’s episode, we’ll get into that second option. There’s also a quick exercise so that by minute 24, you’ll know exactly who you should be marketing to, and ya know, you can get to it.

IN TODAY’S EPISODE, we’ll answer these questions:

* Is “niching down” the only strategy for audience growth? And btw, what does that even mean for indie artists?

* Why are demographics pointless and boring and what should I use instead?

* What will attract people to my work?

* How do I use emotion + logic to get attention for my work?

* What does the 1959 Volkswagon ‘Think Small’ campaign prove about audience psychology?

* Who exactly should be in my specific audience?

* How do I begin creating magnetic campaigns for my artistic projects?

⌨️ Tell me in the comments: what’s one specific psychographic you’re going to use to define your audience?

✨ If you like this episode… please consider texting it to a friend! ✨

Cue the air horns!

SEASON TWO OF LET’S GO AGAIN HAS ARRIVED!

This season of LGA has a very specific flavor: let’s call it Ghost Pepper.

It might sting a little, but it’s also going to clear your sinuses and reveal that your lungs have about 15% more capacity than you originally thought.

The deep breaths will just be that deep.

With this season, I have one very specific intent: to convince as many independent artists as possible that they are holding a stacked hand. And then, to play it.

Is this Self-Help? Is this Motivational Speaking? Is this Warm and Fuzzy Feel Good Stuff™?

No.

K, then what is?

This, as the subtitle alludes to, is a philosophical and practical guide for indie creatives. Not only will we discuss how-to kinds of things:

* tending to the long term artist-audience relationship

* figuring out your content plan vs. art plan

* how to write cold emails that you actually feel PROUD OF

* the revenue *right in front of you* (on THAT table, yes)

* making industry connections in a way that doesn’t induce a shame spiral

But ALSO things like:

* how applying an intentional infrastructure to your career is a safeguard against crazy dystopian uncertainty

* building new worlds, universes, and thought patterns in the collective so we can have nice things again

* the role of the artist in society

* the way making art ends up making social media and other annoying non-negotiable things both irrelevant and negotiable

And a plethora of other surprises along the way!

IN TODAY’S EPISODE, we’ll answer these questions:

* What do you actually want from “breaking in” to the [insert your industry (mine is film) here]?

* How’d people be artists in the 20th century?

* How’re people being artists now, in the 21st century?

* What do we have to embrace/reject to be a 21st Century Artist?

* What does writing have to do with getting attention?

* What’s the big mistake when it comes to posting your work?

* Is teaching the only way to make money as an indie artist?

* Why is a POV so important for indie artists?

* What is the ultimate goal of working outside of the system?

One last thing, if you like this episode…

Please consider texting it to a friend. :)

Okay!

That’s it!

Enjoy!