This episode of "Let's Talk Marketing" explores the nuances of podcast guesting as a powerful marketing strategy. Host Katya Allison interviews Seth Donlin, a marketing and communications coach, about how business professionals can leverage podcasts to elevate their brand. Seth shares his expertise on how to craft compelling pitches, how to stand out as a podcast guest, and the long-term value of appearing on multiple podcasts. He also discusses the importance of building authority and trust with audiences through consistent storytelling. The conversation offers actionable advice for those looking to use podcasts as a way to build connections, enhance their visibility, and grow their business.

Listeners will walk away with insights on:

• Guesting on podcasts is a great way to build brand authority and trust with new audiences.
• Consistency in pitching is key—having a well-structured pitch with specific topics and questions increases the likelihood of being booked.
• Repetition of messaging is beneficial for reinforcing expertise and thought leadership.
• Short-term guesting can help refine messaging, while long-term podcast appearances build sustained brand credibility.
• A one-page pitch sheet can help organize key bio details, topics of expertise, and relevant links to streamline the booking process.
• Podcast guesting allows you to speak directly to your target audience through an already established, trusted platform.
• Quality over quantity in podcast bookings—focus on relevance and audience fit over sheer volume.
• Social proof and authority gained from being a guest on established shows can be more impactful than creating your own show.

This episode of "Let's Talk Marketing" explores the importance of strategy in digital marketing and its connection to ROI. Host Katya Allison interviews Corey Morris, President and CEO of Voltage, who brings nearly two decades of experience in driving growth for national and local brands. Corey shares insights into creating marketing strategies that align with business goals, the critical role of customer journey mapping, and the evolving digital marketing landscape. The conversation also touches on balancing creative work with measurable business outcomes, the importance of decision-making, and Corey’s approach to leading an agency. Learn how to build campaigns that connect with audiences and track meaningful results while navigating the fast-paced world of digital marketing.

Listeners will walk away with insights on:

• Strategy-first marketing is essential for achieving measurable ROI and driving business growth.
• Digital marketing should focus on the entire customer journey, not just individual tactics.
• Customer acquisition requires more than just clicks—it’s about fostering connections that lead to conversions.
• Effective marketing agencies need to connect business strategy with marketing execution for long-term success.
• Quick decision-making is crucial in leadership and marketing, especially when there’s uncertainty.
• Agencies should develop comprehensive marketing strategies that align with broader business goals.
• ROI measurement is key to understanding campaign effectiveness, not just traffic and lead generation.
• Balancing creativity with data ensures that marketing campaigns are both innovative and results-driven.

https://thedmsp.com

https://voltage.digital

https://coreymorris.com

https://www.linkedin.com/in/coreymorris/

@coreydmorris

This episode of "Let's Talk Marketing" dives deep into the art of content strategy and the power of storytelling in marketing. Host Katya Allison interviews Edgar Li, a serial entrepreneur and the co-founder of Presscart, a platform that simplifies content marketing and media placement. Edgar shares his journey from tech development to branding, offering valuable insights into how brands can craft authentic stories that resonate with their audiences. The conversation highlights the importance of building personal connections with your audience, using storytelling to drive engagement, and leveraging content across various marketing funnels. Edgar also shares his thoughts on the future of AI in content development and the significance of personal branding in today’s competitive market.

Listeners will walk away with insights on:

• Effective content strategy starts with asking the right questions: Why, for whom, and what to communicate.
• Storytelling is key—brands must tell their story from the audience’s perspective, not just their own.
• Creative content can’t be rushed; it requires time, thought, and iteration to get it right.
• AI in content creation should complement human creativity, not replace it, especially for quality storytelling.
• Personal branding plays a crucial role in connecting with your audience—people gravitate toward authentic voices.
• Content for top-of-funnel awareness should focus on generating engagement and thought leadership.
• Consistency in content messaging is essential, but it’s important to find new ways to say the same thing.
• Personal stories build stronger connections—share your beliefs and values to attract like-minded people.
• Storytelling frameworks such as the "hero’s journey" can guide brands in structuring compelling narratives.
• Content quality trumps quantity—don’t just create for the sake of posting, but create with purpose.

Episode Links:

LinkedIn: https://www.linkedin.com/in/liedgar/

Website: https://presscart.com/