Social Media for B2B Growth: LinkedIn Strategies and Tips

Written by: Michelle J Raymond - LinkedIn Expert
  • Summary

  • Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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Episodes
  • How Often Should You Post On LinkedIn for Business Growth?
    Feb 18 2025

    How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.

    Key moments in this episode -

    00:00 The LinkedIn Posting Dilemma

    02:17 Understanding the LinkedIn Algorithm

    05:56 Setting Your LinkedIn Game Plan

    07:29 Consistency Over Frequency

    12:14 Scheduling Posts on LinkedIn

    17:26 Upcoming Speaking Events

    CONNECT WITH MICHELLE J RAYMOND

    • Michelle J Raymond on LinkedIn -
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

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    19 mins
  • LinkedIn Newsletters vs Email Newsletters. Which One Wins for B2B?
    Feb 12 2025

    Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.

    Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/

    Key moments in this episode -

    00:00 LinkedIn vs. Off-Platform Newsletters

    00:31 My Journey Starting a Newsletter

    02:55 Pros of LinkedIn Newsletters

    05:44 Cons of LinkedIn Newsletters

    08:33 Exploring Email Newsletters

    14:18 The Hybrid Approach

    18:22 Conclusion and Linked Summit

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Show more Show less
    19 mins
  • LinkedIn Polls - The Secret Sales Tool Hiding in Plain Sight
    Feb 5 2025

    Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth.

    Key moments in this episode -

    00:00 Why LinkedIn Polls

    03:29 The Power of LinkedIn Polls

    05:06 Structuring Winning LinkedIn Polls

    09:18 Common Mistakes with LinkedIn Polls

    11:12 Using LinkedIn Polls to Grow Your B2B

    13:29 Listener LinkedIn Poll Challenge

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    • 2025 Social Media Study - Metricool - Metricool analyzed data from over 1 million accounts and over 21 million posts from 8 social networks to measure the evolution of the different platforms, forecast 2025 trends, and compare the results with our 2024 study.
    • How the LinkedIn Algorithm Works in 2024 [Data-Backed Facts]

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    15 mins

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