• Loyalty Gen - Gamification in der Kundenbindung

  • Oct 13 2022
  • Length: 48 mins
  • Podcast

Loyalty Gen - Gamification in der Kundenbindung

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  • Summary

  • "Das Potenzial von Gamification als Marketing-Instrument zur Neukundengewinnung und Kundenbindung – eine qualitative Analyse"


    Jochen Mägerlein im Austausch für seine wissenschaftliche Arbeit zum Thema Gamification zur Neukundengewinnung.


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