Pricing in the world of Generative AI is still an open debate, with companies struggling to balance cost, value, and customer expectations. In this episode of Marketing Spark, pricing expert James Wilton, founder of Monevate and former McKinsey consultant, breaks down the challenges of monetizing AI-driven products.

We discuss why traditional SaaS pricing models fall short, the mistakes companies make when introducing AI-powered features, and why a hybrid subscription-usage model may be the best approach. James also shares insights from his new book, Capturing Value, and reveals how AI companies can stay competitive while maximizing revenue.

Tune in for expert pricing strategies that can help SaaS and AI founders future-proof their monetization models.

In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing and sales. We explore how deep customer insights drive better messaging, positioning, and product decisions—and why so many companies get it wrong. Yael shares real-world examples of brands that excel at customer intelligence and offers practical strategies to gather and apply these insights. If you’re looking to sharpen your customer understanding and boost engagement, this conversation is a must-listen!

In this episode of the Marketing Spark Podcast, content marketing strategist and founder of Haus of Bold, Erin Balsa, takes us behind the scenes of her journey from early marketing days to becoming a freelance powerhouse.

We dive into the evolving role of AI in content creation, uncover strategies to break through the digital clutter, and talk about the importance of consistency—without sacrificing creativity or risking burnout.

Erin shares her go-to methods for smashing writer’s block, offers fresh perspectives on thought leadership and brand voice, and reveals how she measures success beyond clicks and likes.

Finally, she looks ahead to what content marketing might look like in 2025 and offers the one skill that marketers need to own the future.

If you’re hungry for practical tips, big-picture insights, and a spark of inspiration, this episode is a must-listen!