Marketing the Grammys With AI
Nov 14 2024
Length: 9 mins
Podcast

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Marketing the Grammys With AI

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Summary
It’s impossible for fans to have too much information about their favorite artists — which presented a serious challenge to the Recording Academy’s editorial team as nearly 900 artists are nominated for Grammys in almost 100 categories. After partnering with IBM, the small editorial team was able to scale the volume of their work — serving up timely, relevant content to millions of fans across multiple channels.

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