The conversation explores the journey of the Mohnen family in the cattle business, focusing on their challenges, successes, and the importance of family and mentorship in building a legacy. Steve and Josh Mohnen share insights on the evolution of Mohnen Angus, the significance of functional cattle, and the future of the seed stock industry amidst changing demands and challenges. In this conversation, the speakers delve into the complexities of running a family business, particularly in the ranching industry. They discuss the challenges of balancing management and marketing, the importance of staying inspired amidst the demands of calving and crop management, and the revolutionary changes they've made in their practices. The conversation also touches on the legacy they wish to leave behind, advice for the next generation, and personal insights that reveal their character beyond the business. Finally, they highlight their upcoming cattle sale, showcasing their offerings and the hard work that goes into their operation. To learn more about today's episode sponsors, please visit: MontanaRanchAngus.com RouseySimAngus.com InsureMyBull.comLearn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.