Mentors

Written by: Ben Jeffries & Caspar Lee
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  • Summary

  • Ben Jeffries and Caspar Lee are the founders of the global influencer marketing agency, Influencer. But they didn’t get there alone. Along the way, they’ve been fortunate enough to have access to mentorship from some of the world’s best business leaders. Now they’re looking to give this back, making the experience of mentorship more accessible to others by inviting inspiring entrepreneurs and business leaders to share their stories and insights on building a successful business. From battling imposter syndrome, to the worst advice they’ve ever received, to their dream board members, Ben and Caspar are asking the questions so that you don’t have to.

    Hosted on Acast. See acast.com/privacy for more information.
    Ben Jeffries & Caspar Lee
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Economics Management & Leadership
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Episodes
  • Banking on Success: Marketing Strategies with NatWest Group’s James Wallis

    Banking on Success: Marketing Strategies with NatWest Group’s James Wallis
    Jul 4 2024

    This week, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business. After 11 years at NatWest, James discusses his opinion on employee tenure as well as sharing tips for perfecting the creator selection process and insights into future trends in the influencer marketing industry!


    All views expressed are James' own.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 5 mins
  • Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi

    Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi
    May 29 2024
    This week, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off, Married at First Sight and Hollyoaks. Eni discusses the best way to spot rising creators and the importance of utilising creators as brand ambassadors to ensure you're building a strategy destined for success!

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins
  • Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne

    Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne
    May 15 2024
    This week, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum. Jennifer discusses the impact of creators on marketing strategies and the importance of balancing authenticity with consistency to ensure you're building a brand that will last for over 100 years!

    Hosted on Acast. See acast.com/privacy for more information.
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    41 mins

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