One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.

Links from the Pod:

The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”

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The SaaS Launchpad

The SaaS Playbook

Craig's YouTube Channel

Castos

Craig Hewitt (@TheCraigHewitt) | X

Effective Marketing Starts With the Perfect Customer Persona

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Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it.

Links from the Pod:

MicroConf Masterminds Applications Close on December 4th

We are relaunching MicroConf Connect!

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Get access to the full 9+ hour course today, The SaaS Launchpad

Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)

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In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch.

Episode Sponsor:

This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf

Links from the Pod:

MicroConf Mastermind applications are open until December 4th

Watch this video on YouTube

Apply to TinySeed

TinySeed Portfolio

State of Independent SaaS

Startups For the Rest of Us

Startups for the Rest of Us YouTube Channel

Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies

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