In this Best of episode from the Mission First Podcast, Kimberly Breuer, co-CEO and co-founder of Likeminded, shared her experience about pivoting from B2C to B2B.

Learn how potential customers can validate your product, the challenges and joys of pivoting, and the hard lessons learned along the way. Kimberly shares her experience of rebuilding a product from scratch, the significance of finding product-market fit, and the complexities of transitioning from founder-led sales to a scalable sales machine.

Listen to the full episode to learn💡 How to build a successful mental health company based on data and machine learning 💡

In the episode:

- How the idea of Likeminded was born?

- How they decided to have 4 people co-founding the company

- What helped them make the decision to pivot from B2C to B2B after a year into the business?

- What’s it like to pitch a non-existent product

- When do you know you found a product market

- The benefits of being data-based

- How to choose your set of data you collect

- The hardest part about machine learning setup in a company

- OKRs and how they help to keep you focused

- From founders sales to global sales

- Short vs long-term benefits when launching a business

Listen to the full episode - HERE

Resources:

Kimberly’s Linkedin

Likeminded website

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In this Best of episode, Timothée Parrique, PhD in economics specializing in degrowth and post-growth theories, shares his view on the impact of wealth on political decisions and environmental policies, strategies for building democratic pressure to enforce corporate responsibility on environmental issues and the importance of equitable resource distribution during environmental and economic transitions.

Listen to the full episode to learn whether economic growth is necessary to overcome inequality, the differences between degrowth and recession, and how entrepreneurship can align with environmental goals.

Listen to the full episode here - https://smartlink.ausha.co/mission-first/36-why-green-growth-is-a-myth-and-how-does-degrowth-apply-to-green-entrepreneurship-and-to-our-future

Watch the full episode on YouTube - https://www.youtube.com/watch?v=26I8i8bRWro

Resources:

Timothée Parrique LinkedIn

Timothée’s website

Timothée’s book Ralentir ou péri

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Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

===

Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

LinkedIn - follow us on LinkedIn

YouTube - follow us on YouTube

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How do you build a hardware company that not only generates immediate revenue but also creates a lasting, positive impact?

How do you bring investors on board?

How do you build an international team of A-players in Research & Development, Data, Marketing, and Sales?

The answers in this episode.

Morfo restores large-scale forest ecosystems, with the help of drones and an innovative method.

With a single drone, they can process up to 50 hectares of forest imagery per day and plant 180 seed pods every minute, even across steep and difficult-to-access lands like rainforests.

But it is not just about planting trees. They make sure to have local participation in their projects, so far, they’ve involved more than 1,000 people. Morfo is building sustainable livelihoods for the most vulnerable communities of this world.

🌳💪 In just a year, their first project went from a vegetation cover of 0.3% to 42%, by planting 15 different species, all native to the region! 600 Hectares of forests in restoration in 3 different places.

Their mission is to restore, by 2030, 1M hectares of rainforest, which means planting 1.2 Billion trees, with their innovative solution.

To achieve that goal they:

- raised 4M of seed round in November

- have built a team of 31 people across 2 continents

Pascal Asselin, co-founder and CEO of Morfo shared his insights on:

- How to find financial models that make investors interested in the company

- Short-term revenues with long-term forests: Working two time horizons at the same time

- Projecting into markets with gigantic potential: low risk, high reward

- How to build credibility with science as a foundation

- How to build a solid, experienced and trustful leadership team

- The “sharing is caring” concept and how this helps to better understand your company’s mission

- How OKRs help to define a clear common vision

- How to optimize people management, when you have operations in several locations

- How to make sure you have both sustainable and social impact and involve local communities

Watch the full episode on YouTube - https://youtu.be/hkfZTSKM2gA

Resources:

Pascal’s LinkedIn

Morfo website

Books:

How to Save Our Planet: The Facts by Mark Maslin

Reinventing Organizations by Frederic Laloux, Ken Wilber (Foreword)
Podcast - Génération Do It Yourself (in French)

===

Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

===

Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here

Follow us:

LinkedIn - follow us on LinkedIn

YouTube - follow us on YouTube

Instagram - follow us on Instagram

TikTok - follow us on TikTok

Hosted by Ausha. See ausha.co/privacy-policy for more information.