• More Perfect Marketing

  • Written by: David Baer
  • Podcast

More Perfect Marketing

Written by: David Baer
  • Summary

  • How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth.

    For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

    It doesn't have to be this way!

    David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

    Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

    2021 Baer On Marketing, LLC
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Episodes
  • Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)
    Dec 30 2024

    In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate.

    On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives.

    In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano’s perspective is both seasoned and fresh.

    Links Mentioned:

    brandbutter.me

    linkedin.com/in/damianor

    instagram.com/damianor

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    33 mins
  • Six Keys to Entrepreneurial & Life Success (with Clate Mask)
    Dec 9 2024

    Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty.

    But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of we explore just that.

    My guest is NY Times best-selling author, the CEO and co-founder of Keap, Clate Mask. Keap, the leader in small business automation software, is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation.

    Clate’s passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn’t serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams.

    He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life.

    In our discussion, you don’t just get a list of to-dos from Clate; you get a roadmap for creating a more organized, strategic, and inspired approach to your business and life. Habit-forming and consistency are key, but it’s the strategic planning and leadership components Clate shares that truly set this episode apart. Automated processes in customer interactions are discussed not as a way to strip away personal touch but to enhance efficiency while maintaining genuine connection.

    For more insights and practical tips, make sure to listen to this engaging and enlightening episode. Clate’s wisdom and actionable advice are simply too valuable to miss.

    Links Mentioned:

    Conquer the Chaos Book: https://conquerthechaosbook.com/

    Keap Playbook: https://www.keap.com/playbook


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    35 mins
  • Transforming Lead Generation into Sales with Personal Connection (with Mike Schmidt and AJ Rivera)
    Dec 2 2024

    The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species?

    On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them.

    We’ve seen this landscape evolve drastically over the years. Gone are the days when a simple web design service could make you stand out. With no smartphones and Google still a fledgling entity in 2003, traditional methods held sway. Today, the rules have changed. If you're stuck relying on outdated tactics, you're not leveraging the immense potential that comes from nurturing leads into valued clients. Yet, knowing the difference between a cold lead and a ready-to-buy prospect is crucial in this equation. Not all leads are created equal, and treating them as such might just spell disaster for your business growth.

    The secret sauce lies in understanding the journey from lead to prospect and the importance of building relationships along the way. So often, businesses fall into the trap of thinking lead generation spells success. But what happens next? How do you transform a lead into a loyal prospect? It’s about more than just sales techniques—it’s about thoughtful communication and repeated, authentic messaging that builds trust over time.

    Joining us to shed light on these fascinating insights are Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach, a coaching team using real world experience and expertise to propel digital agencies to unparalleled success.

    Their collective mission at Agency Coach is to revolutionize the agency landscape by equipping entrepreneurs with the tools, strategies, and mindset necessary to thrive in the ever-evolving digital sphere.

    Links Mentioned:

    http://agencycoach.com/moreperfect

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    35 mins

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