No Guts, No Gain!

Written by: David Mattson
  • Summary

  • Break free from the ordinary career and learn how to use franchising to launch your entrepreneurial success story. No Guts, No Gain! is hosted by Dave Mattson, the Executive Chairman and President of Franchising at Sandler, who brings you firsthand accounts from Sandler franchisees who have successfully navigated the path to business ownership. We'll uncover their diverse backgrounds, from military service to corporate roles, and gain invaluable insights into what it takes to become your own boss.

    Dave will ask about their experiences with the franchising process, highlighting the hurdles they overcame and the victories they celebrated. Discover the types of businesses they've built, whether it's a solo venture or a larger enterprise with multiple salespeople and support staff. Plus, learn from their hindsight as they share what they would do differently if they could start over. If you're contemplating a leap into entrepreneurship, No Guts, No Gain! offers a treasure trove of actionable advice and real-world wisdom. Don't miss out—subscribe now on your favorite platform to stay updated on all our future episodes!

    © 2025 Sandler Systems, LLC. All rights reserved. Sandler is a registered service mark of Sandler Systems, LLC. No Guts, No Gain! and No Guts No Gain! (with design) are trademarks of Sandler Systems, LLC.
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Episodes
  • From Corporate to Franchise: Paul Lanigan's Journey with Sandler and Family
    Feb 17 2025

    Paul Lanigan's journey is a testament to the power of family, resilience, and following one's instincts. After leaving a corporate career, Paul found himself navigating the uncertain terrain of a startup, eventually discovering his passion within the Sandler franchise—a path he embraced without ever having been a client. Encouraged by his wife and motivated by the potential for autonomy and growth, Paul embarked on a remarkable 22-year journey with Sandler, even during a brief hiatus. Join us as we explore his experiences working with his son Rian, tackling the challenges of the COVID-19 pandemic, and reflecting on the lessons learned throughout his career.

    The Sandler brand, once a well-kept secret, has transformed into a leader in sales training, trusted by corporations across EMEA. This transformation, fueled by strategic productization and technological advancements, has allowed Sandler to scale its offerings and meet the needs of organizations seeking consistent and scalable training solutions. Paul's story offers a personal glimpse into this evolution and highlights the rewarding experience of integrating family into the business, as his son Rian transitioned from a temporary role into a meaningful collaboration that contributed to the company's growth.

    Reflecting on the impact of the COVID-19 pandemic, Paul shares his journey of self-discovery and the importance of aligning work with passion. He recounts a brief venture into creating marketing videos, a path that ultimately lacked fulfillment and led him back to his roots in sales training with Sandler. Through trial and error, Paul learned the value of embracing change and revisiting past passions without overthinking. We discuss the insights gained from these experiences and extend an invitation to explore Sandler franchising opportunities. Tune in to the "No Guts, No Gain" podcast for continued inspiration and guidance in navigating your sales career.

    (00:05) Navigating Sandler Franchise Ownership Success
    (13:43) Sandler Training and Family Involvement
    (24:15) Entrepreneurial Journey Post-COVID Reflection
    (32:49) Appreciation for Sandler Franchise Success

    Sandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/

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    34 mins
  • Sailing from Burnout to Business: Clint and Heather Unrau's Entrepreneurial Journey
    Feb 10 2025

    Imagine finding a way to leave behind the burnout of the corporate world and set sail for a new life—literally. Clint and Heather Unrau, a vibrant couple from Winnipeg, share their extraordinary journey from living on a yacht in the Caribbean to building their Sandler franchise. Clint's leap from the telco industry disillusionment to a fresh entrepreneurial start with Heather by his side offers an inspiring tale of transformation and partnership. Their story is a testament to the courage it takes to start anew, drawing from past experiences to pave the way for success.

    As Clint and Heather recount their transition into entrepreneurship, they highlight the power of teamwork and complementing each other's strengths. Their dynamic partnership is marked by Heather's knack for compliance and organization, and Clint's talent in client interaction. They share honest insights about the hurdles of starting a business, from mastering new skills in marketing to managing bookkeeping. Through anecdotes and humor, they reveal how their roles as "the brains" and "the legs" of their operation have fostered a collaborative environment that resonates with their clients.

    The episode also dives into the personal growth and deepened relationships fostered by their affiliation with Sandler. Clint and Heather discuss how stepping outside their comfort zones has impacted not just their business but their personal lives, emphasizing the importance of balancing work and home. They share how Sandler's methodologies have transformed their communication and trust, both professionally and personally. With stories of community impact and heartfelt gratitude, they paint a picture of the profound and unexpected ways their Sandler journey has enriched their lives and those around them.

    (00:00) Entrepreneurial Journey
    (05:30) Entrepreneurial Roles and Responsibilities
    (09:49) Balancing Business and Personal Lives
    (22:38) Family Business Success and Growth
    (27:52) Impactful Growth Through Sandler Franchise

    Sandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/

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    30 mins
  • Embracing Entrepreneurship: Doug Lotierzo's Story of Ambition, Family, and Mental Resilience
    Aug 12 2024

    Doug Lotierzo's journey is nothing short of inspiring. Picture this: celebrating the birth of his first child, settling into a new home, and launching a new business—all within five months. Doug went from hitting a career plateau to embracing his long-standing dream of business ownership is a testament to the power of ambition and family support. With the unwavering backing of his wife and loved ones, Doug made the leap, catalyzed by a transformative vacation moment that solidified his path toward entrepreneurship.

    This episode uncovers the emotional layers and mental resilience necessary for transitioning from a secure job to the unpredictable world of business ownership. From the joy of peer validation, akin to the exhilaration of marriage, to the potential pitfalls of well-meaning friends' doubts, Doug opens up about the mental fortitude required. He shares personal strategies for overcoming "head trash" through meticulous planning, mental rehearsals, and candid conversations with loved ones, ensuring he stayed focused even when the financial outlook seemed grim.

    Doug's strategic approach to building a successful sales process is a masterclass in preparation and persistence. Drawing from his sales background, he meticulously developed a business plan, scripts, and client profiles, while also educating himself through various business resources. Doug diversified his prospecting efforts in a new territory with limited connections through cold outreach, networking groups, and a robust LinkedIn strategy. He also reflects on the importance of mentorship and community support in maintaining a balanced approach to business development and administrative tasks. This episode wraps up with a heartfelt exchange between Doug and Dave, emphasizing the significance of networking as we wrap up season one of the No Guts No Gain podcast.

    (00:00) Family-Supported New Business Startup
    (07:27) Preparing Mentally for Business Startup
    (13:50) Building a Successful Sales Strategy
    (27:12) Franchisee Reflections and Advice
    (34:16) Networking Success and Appreciation

    Sandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world. Learn more about our award-winning franchise system and answers to frequently asked questions about owning a franchise at: https://www.sandler.com/franchising/

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    36 mins

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