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Ever received a call that reignited your passion for what you do? That's exactly what happened to me when a former client, who had parted ways with Palm Living Magazine under a cloud of dissatisfaction, left a voicemail that would spark the conversation for today's episode. They wanted back in, and it got me thinking about the undeniable value of conviction and the art of relationship-building in sales. Join me as I recount my own evolution from a publisher desperately dialing for dollars to someone who learned the worth of patiently nurturing business connections. It's a tale of transition, from the arduous grind of cold calling to the rewarding process of cultivating lasting success as a publisher.

We're peeling back the layers on the sales process, likening it to planting seeds that need consistent tending — not just hope and a prayer. You'll get an insider's look at why cold calling can feel like casting seeds on barren ground, and how a more strategic, nurturing approach can yield a veritable harvest of sales. Whether you're a sales veteran or just starting out, this episode is packed with insights on growing your influence and watching your income and community magazine flourish. So, come along and discover how to transform your sales journey into one that's as fulfilling as it is profitable.

Magazine RainMaker
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