We are reviewing our predictions from episode 1 and discuss what were the key (business) themes of this exciting year in trail and endurance running.

Also, we hand out the One More K Business Awards (voted by us) in various categories.

Tune in to hear who made it on our list.

Timestamps:

(01:25) Review of Predictions for 2024

(09:00) The key themes of 2024

(12:00) The One More K Business Awards 2024

(12:20) Best Brand

(15:08) Worst Brand

(18:30) Best Marketing Campaign

(21:30) Best Newcomer

(23:46) Most Exciting Race

(27:22) Biggest Loser

(30:30) Biggest Winner

(35:40) Best Documentary

(39:20) Being grateful

(42:30) Ned’s Drop

–

Brought to you by Lecka Nutrition (www.getlecka.com)

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Watch On Youtube: https://www.youtube.com/@OneMoreK_

Available on Apple Podcast, Spotify and other major platforms.

Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry, they share how Zen is breaking the mold by creating bio-based, compostable shoes that balance performance with sustainability.

The duo explains the challenges of disrupting an industry reliant on petroleum-based materials, from engineering durable bio-fibers to educating consumers. They highlight Zen’s focus on community and storytelling, building a brand that’s as inclusive as it is innovative.

Whether you’re into running, sustainability, or just great stories, this episode dives into the future of running gear and why eco-conscious design is the way forward.

Timestamps:

(00:25) Introduction Hans and Andy

(04:50) Hans’ Mystical Miles Magazine

(09:10) The story behind Zen Running Club

(17:30) The different approach to designing a running shoe

(28:18) Zen’s customer groups and stories

(35:50) How to build a shoe brand business

(40:58) The vision for Zen Running Club

Show Notes:

https://mysticalmiles.nl/

https://zenrunningclub.com/gb/

https://www.linkedin.com/in/hans-koeleman-oly-81a90a4/

https://www.linkedin.com/in/andy-farnworth-897936a/

Brought to you by Lecka Nutrition (www.getlecka.com)

Follow Us On Twitter: @OneMoreK_

Follow Us On Instagram: https://www.instagram.com/onemorek_

Subscribe To Our Newsletter: www.onemorek.com

Reach Out: team.onemorek@gmail.com

Watch On Youtube: https://www.youtube.com/@OneMoreK_

Available on Apple Podcast, Spotify and other major platforms.

Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

Episode 50 of One More K is a milestone celebration for Markus and Ned, reflecting on the journey from starting out to becoming an “ultra-marathon” podcast. They revisit key themes from past episodes, like the evolving business of trail running, the passion behind ultra-endurance athletes, and how the sport’s growing popularity is shaping its future.

The duo shares candid thoughts on industry trends, brand innovation, and even touch on quirky topics like AI in coaching and robot racing. Their humorous takes on government cuts to trail funding and the rise of trail lotteries keep the episode lively and relatable.

Capping it off, Ned reads a heartfelt poem about the joy of podcasting and the parallels to running—a shared love that fuels their weekly conversations. With its mix of introspection, fun, and forward-thinking ideas, Episode 50 is a perfect blend of reflection and inspiration for endurance sports fans.

Timestamps:

(01:15) Review of the past episode

(05:50) Investors in trail running

(10:40) David Roche on the Rich Roll podcast

(19:00) Ned’s ideas about storytelling

(22:14) AI use cases in trail running

(33:35) US hiring freeze in parks impacting trail runners

(36:25) Western States lottery numbers

(38:15) UTMB Chiang Mai taking place

(40:00) Ned’s drop

Brought to you by Lecka Nutrition (www.getlecka.com)

Follow Us On Twitter: @OneMoreK_

Follow Us On Instagram: https://www.instagram.com/onemorek_

Subscribe To Our Newsletter: www.onemorek.com

Reach Out: team.onemorek@gmail.com

Watch On Youtube: https://www.youtube.com/@OneMoreK_

Available on Apple Podcast, Spotify and other major platforms.

Hit the review button, subscribe and be part of our community. Thanks,

Ned & Markus