This episode wraps up this season of our live event series, One Quick Coffee. Host Carrie Rollwagen explores effective email marketing strategies for small businesses, including the importance of nurturing over selling, using engaging email content and the benefits of email marketing compared to social media. Carrie provides practical tips on growing and maintaining an email list, creating valuable content and leveraging templates for efficient newsletter creation.

Today's episode is part of our live podcast series, One Quick Coffee. Carrie Rollwagen, Taylor Davis and Alana Harmond explore best practices for creating engaging Instagram Reels for businesses. They discuss video setup tips, essential editing tools and equipment recommendations, emphasizing short, visually engaging content with trending sounds, captions and strategic hashtags to maximize viewer engagement and reach.

In this episode of One Quick Question, Pam Sanderson, Director of Account Development at Infomedia, talks about Google's latest updates and their significant impact on content strategy. Pam discusses how Google's increased focus on high-quality, original content — as well as its stance on AI-generated content — requires businesses to prioritize user experience and adhere to Google's EEAT guidelines (Experience, Expertise, Authoritativeness and Trust) to maintain and improve their search rankings.

This episode is part of our live podcast event series, One Quick Coffee. Carrie explores the implications of using AI for writing, discussing how AI can inspire content structure, but also highlights its limitations, such as potential biases and inaccuracies. Carrie emphasizes the importance of using AI as a supplementary tool rather than a replacement for human creativity and critical thinking.

In this episode, host Carrie Rollwagen and Marketing Manager Alana Harmond discuss useful tips and tricks for using Canva to create professional social media graphics. They highlight the importance of using a brand guide, tips for ensuring designs are easily recognizable and tricks like adjusting transparency and using effects to add visual interest.

This episode is part of our live event series, One Quick Coffee. Pam Sanderson, Director of Account Development, covers the ins and outs of website accessibility and why it's important for your business.

The episode discusses the pros and cons of having a friend or family member build your website, highlighting potential issues related to security, SEO, design, quality control and post-launch support. Host Carrie Rollwagen emphasizes the importance of considering these factors before deciding to have a friend or family member build your website.

In this episode of "One Quick Question," host Carrie Rollwagen and guest Alana Harmond discuss the nuances of writing social media captions tailored to each platform. They cover tips for Instagram, Facebook, Twitter (now X) and LinkedIn, including audience demographics, caption length, use of visuals and the importance of speaking to the unique audiences on each platform.