In this episode of Operations Unfiltered, we’re diving into the world of NIL (Name, Image, and Likeness) deals and the social media literacy young athletes need to navigate brand partnerships. With limited laws and a constantly shifting landscape, how can rising stars protect their future?

Plus, in Behind the Briefcase, I share a real-world challenge involving a young athlete from Houston who reached out about preparing for NIL—only to find the process wasn’t as straightforward as it seemed. Tune in for insights, strategy, and a behind-the-scenes look at how project management plays a role in the business of sports.

Follow on Instagram @livemoreagency and @ladyzsays

Welcome to another episode of Operations Unfiltered!

Today, I’m bringing you inside my personal journey as I embark on the six-week Board Member Pipeline Leadership Program with Associated Black Charities in Baltimore. It’s been years in the making, and I’m taking you along for the ride!

In this episode, I’ll dive into my vision board dream of serving on nonprofit boards, the inspiration behind this new chapter, and the important work of Associated Black Charities.

Join me as I reflect on week one and set the stage for the journey ahead. Have you ever considered serving on a board?

Follow on Instagram @livemoreagency and @ladyzsays

In this episode of Operations Unfiltered, we delve into significant cultural moments from the past week. Topics include the rise in immigration arrests under the new administration and its impact on the cultural landscape, major roster changes in the Las Vegas Aces WNBA team, and the backlash against Target's rollback of diversity, equity, and inclusion initiatives. Join us as we explore how these developments affect the influencer and talent management world, and discuss the importance of standing with immigrant communities, supporting diverse businesses, and authentic brand partnerships.

00:00 Introduction to Operations Unfiltered

00:39 Immigration Arrests and Cultural Impact

01:42 WNBA Trades and Team Dynamics

03:33 Target's DEI Rollback and Its Repercussions

06:49 Conclusion and Call to Action

In this episode, we’re unpacking:

🔥 The LA Wildfires: Reflecting on the devastation, the importance of empathy, and ways content creators can navigate posting during sensitive times.
📱 The Looming TikTok Ban: What does the potential ban mean for creators? We're talking practical advice for diversifying your platforms, building an email list, and staying connected with your audience.
💌 The Newsletter Advantage: A deep dive into how newsletters can become a creator's secret weapon.

In this episode of Operations Unfiltered, we’re joined by Teauna Frazier, founder of *Be More Girly*, a thriving Baltimore-based community for women in the DMV area. Hosted by Zuryna, this conversation dives deep into the behind-the-scenes of building a brand that’s grown to over 16,000 followers in less than a year, all while Teauna juggles multiple roles.

We explore Teauna's inspiring journey, from her Norfolk roots to creating an inclusive space for women in Baltimore—a mission fueled by her own experiences. As she manages everything solo, Teauna reveals the challenges and successes of handling content creation, event planning, and growth strategies without a team. Listeners will hear how she maintains authenticity in her brand, her approach to social media engagement, and her plans to scale *Be More Girly* by expanding to neighboring cities and collaborating with well-known brands like Under Armour.

Whether you’re an aspiring community builder, a social media strategist, or interested in the power of grassroots networking, this episode is packed with insights on consistency, collaboration, and the real effort behind creating a movement from the ground up.

Tune in for Teauna’s tips on leveraging partnerships and staying authentic, and learn how she’s turning *Be More Girly* into a community where women can truly connect and thrive!

In this episode of Operations Unfiltered, we dive into the fascinating journey of BET, from its cultural dominance to its quiet decline, and explore how project management could be the key to reviving its magic. Join your host, Zuryna as she breaks down the iconic moments that made BET a staple of Black entertainment and the strategic missteps that have led to its current struggles.

We examine the missed marketing opportunities, the lack of promotion for major events like the BET Hip Hop Awards, and why the revival of 106 & Park could be a game-changer in today’s digital landscape. You'll also hear Zuryna's insights on how BET can leverage project management principles—think timelines, influencer campaigns, and cross-platform promotions—to bring back the magic.

Whether you're in marketing, project management, or just nostalgic for BET’s golden era, this episode is packed with ideas on how the network can blend nostalgia with modern marketing strategies to re-engage its audience.

Tune in to learn how better project management could give BET the comeback it deserves!

In this episode of Operations Unfiltered, we are talking about the intricate marketing strategies behind the latest wellness craze. With GLP-1 receptor agonists making waves in the health and weight-loss industry, we break down how Kourtney Kardashian Barker’s Lemme GLP-1 daily supplements are shaking up the space.

We dive into the pros and cons of promoting over-the-counter supplements versus FDA-approved treatments. You’ll hear insights on leveraging celebrity endorsements, navigating regulatory constraints, and the operational challenges that come with marketing unregulated products. Whether you're in marketing or just curious about the buzz surrounding GLP-1 and supplements, this episode is packed with actionable takeaways on how brands position themselves in a rapidly evolving market.

Tune in to learn how marketing operations and smart strategy are driving the conversation around GLP-1 supplements!

Welcome to Operations Unfiltered, the podcast that takes you behind the scenes of influencer and talent management. In this episode, host Zuryna speaks with award-winning content creator and influencer Simone Phillips, also known as Charm City Table. They discuss Simone's journey into content creation, her influence on the Baltimore food scene, her team, and the challenges and achievements along the way. Simone shares valuable insights into her content creation process, the tools she uses, and the importance of authenticity and networking. Don't miss out on this in-depth conversation that offers a wealth of knowledge for aspiring content creators.

00:00 Introduction and Sponsor Message
00:31 Meet the Host and Guest
01:46 Simone Phillips' Journey to Content Creation
04:37 Defining Influencer vs. Content Creator
05:59 Tools and Techniques for Content Creation
11:06 Team and Project Management
16:41 Bragging Rights: Major Accomplishments
17:33 Community Impact and Recognition
18:39 Collaborations and Dream Partnerships
21:15 Advice for Aspiring Content Creators
23:24 The Reality of Content Creation
28:22 Navigating Restaurant Reviews
33:30 Future Plans for Charm City Table
35:01 Follow Charm City Table

Meet The Host Zuryna
Zuryna Livermore is a project management professional from Houston, Texas. She graduated from Stevenson University in 2016 with a Bachelor of Science degree in Business Communication. Zuryna's diverse career includes founding Live More Agency LLC, where she excels in operations project management for small businesses, professional athletes, and content creators. Known affectionately as "Air Traffic Control for Marketing Operations," Zuryna splits her time between Baltimore and Houston, ensuring her clients have the right people, processes, and tools to achieve their business goals.

Follow along on Instagram (@LadyZSays) and (@LiveMoreAgency).

Meet Simone Phillips
Simone Phillips is an award-winning content creator, influencer and highly sought-after event curator who takes an informative and fun approach to her Baltimore-based platform, Charm City Table which she founded in 2017.

A pioneer and visionary, Simone received a Certificate of Recognition from the Mayor’s office in 2024, served as a founding member of The Baltimore Banner’s inaugural Creatives-In-Residence program and was awarded Best Foodie 2023 by Baltimore Beat, Best Twitter 2022 by The Baltimore Sun, and Best Instagram 2021 by Baltimore Magazine. She also serves as a Community Advisory Board Member for The National Aquarium’s Voyages event series which highlights Baltimore’s arts, science, and food scene to audiences ages 21+.

In addition to uplifting the Greater Baltimore Area and the DMV through her exemplary work in food and media, she enjoys spending time with her family and friends, art, and travel.

Follow along on Instagram (@CharmCityTable) and TikTok (@baltimorefoodblogger)