Reaching the right journalists with relevant content is of paramount importance to create media buzz about your company’s first investment round.

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Start-ups and entrepreneurs usually don’t understand the process for getting media attention. They believe that having a Web site and a business plan will bring people to their door, including local journalists or industrial editors. This is not the case. They have to follow the process or they won’t get the attention they seek. Here are the steps to the process in this article.

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Part 3 of what makes something newsworthy follows. In parts 1 and 2, I gave you an overview of editors’ thinking and more specifically ideas for entrepreneurs. In Part 3, you will see more reasons why something might be newsworthy to editors.

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https://faselisgrowth.com/en/what-makes-press-releases-newsworthy-part-3/