• PR, Marketing, AI Shift

  • Jan 24 2025
  • Length: 29 mins
  • Podcast

PR, Marketing, AI Shift

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  • Summary

  • On this episode of Crafting Bharat: Brand Ki Baat, we bring you a power-packed conversation with two industry titans: Atul Sharma, CEO & Head - Middle East at Ruder Finn India, and Sameer Seth, Director of Marketing - India at Dolby Laboratories. Together, we unpack the evolving world of brand communication—what’s changed over the last decade, what’s next on the horizon, and how Indian brands are carving their unique place in a global marketplace. From engaging Tier 2 and Tier 3 audiences to harnessing the magic of generative AI and social media, this episode is bursting with insights, trends, and actionable takeaways. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.
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