How to Stand Out in a Crowded Market in 2025

Welcome to the Passion Plus Math Marketing Podcast! I’m Ben, and today we’re diving into how to stand out in a competitive market in 2025—without racing to the bottom or relying solely on paid ads.

Everyone claims to be the best, but customers are sceptical. Positioning yourself as the cheapest isn’t a great strategy either—people often associate low prices with low quality. Instead, focus on being different, not just better.

Standout businesses use bold, unconventional branding to catch attention. Examples include:

• A window cleaning company with bright pink uniforms
• A cleaning business with a 1950s pop-art theme at a trade show
  These brands were the busiest at their events because they were visually different.

Establishing yourself as an expert in your industry builds trust and authority. Example:

• A care home owner who actively lobbies for industry reforms has a waiting list for his homes.
  People want to work with businesses that stand for something and show expertise.

Go beyond features and benefits—what extra value can you offer? Example:

• A plumber who offers free radiator bleeding and monoxide checks—this not only provides value but also creates an extra sales opportunity.

Storytelling builds emotional connections. Example:

• A plumber sharing his personal story about helping people lower heating costs made him more relatable and trustworthy.
• He also donated £1,000 worth of radiator foil to elderly homes, gaining press coverage and social media traction.

Luxury brands thrive in tough times because they sell emotions, not logic. Example:

• Restaurants that highlight romantic experiences, birthdays, and engagements drive customers despite higher prices.
• Premium businesses that evoke feelings will win in 2025.

Instead of spending big on paid ads, businesses should focus on content marketing, storytelling, collaborations, and value-driven promotions. People trust brands that are visible, authentic, and provide real value.

To stand out in 2025, you need:
✅ Bold branding
✅ Authority & expertise
✅ A unique value proposition
✅ Storytelling & emotional marketing
✅ Content-driven growth strategies

By implementing these, you’ll close the trust gap and make your brand the go-to choice in your industry.

Follow for more insights!

Ok - yes it does.

BUT there are other things to consider -the signals to your customers, those who can spot AI a mile away, the lack of growing skills, etc.

Posting on your social media platforms - you can go deep or go wide across multiple. Here we discuss the strengths of both approaches, from me and other marketers and discuss which way you should go - also discussing the key platforms for industries to get into.

What does a great website have? What makes it great? How to I make sure it converts and makes sales? Find out here...

Do you need more customers, or more revenue? we discuss what the difference is, which one you need, one key strategy to get more customers, and one for more revenue.

You need to give it time.

You need to measure what matters.

You need to focus on conversions.

You may need to pay money.

You need to align sales & marketing.

Why are you not making sales? Maybe your sales process isn't aligned with your marketing. Here is a few tips on how to align them - we discuss CTAs, checking out processes, cadences and qualifying leads.

The differentiation of your business is critical - and we barley discuss marketing. just simple tools and lessons to help you.

Be a Flower. Learn To Stand Out.