In this episode, we go deep into one of our principles of entrepreneurial thinking- tiny details, not just big ideas, with a brand who does this amazingly well- Pip & Nut
Ruth Fittock talks to Marketing Director Jacqueline Ellis-Jones about their tiny detail marketing from channeling 'squirrel energy', to how to use tight budgets to your advantage and the importance of staying close to all your consumers, not just the ones who love you.