In this episode of Podcast Growth Tools, we dive deep into the power of storytelling in podcasting with Dr. JJ Peterson, a narrative theory expert and veteran podcast host from Story Brand.

Dr. Peterson shares his journey from storytelling roots to hosting successful podcasts like Marketing Made Simple and Building a Story Brand. With 8+ years of podcasting experience, he reveals the strategies that helped grow their shows to become top-ranked marketing podcasts globally.

Key Topics Covered:

• How to hook listeners using storytelling principles
• The importance of identifying your podcast's core problem
• Strategies for featuring big-name guests while staying true to your mission
• Why consistency trumps viral moments in podcast growth
• How to position your audience as the hero of your story
• Smart ways to incorporate calls-to-action in your episodes

Special Announcement: Learn about Story Brand AI, their new tool for crafting compelling marketing messages.

Resources Mentioned:

• StoryBrand AI
• Dr. JJ Peterson's website: https://drjjpeterson.com

Whether you're a new podcaster or looking to enhance your existing show, this episode provides actionable insights to transform your podcast through the power of storytelling.

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In this episode of Podcast Growth Tools, Kylee Chandler breaks down the step-by-step process of creating SEO-optimized show notes that can transform your podcast into a traffic-driving, list-building machine.

Chapters:

• 04:06 Growing SEO with Show Notes
• 08:42 Customize AI for Efficient Output
• 11:00 Refine Titles with Target Keywords
• 14:58 Podcast Show Notes Optimization Strategies
• 19:16 "Optimizing Show Notes for SEO"
• 22:13 Streamlining Show Notes with AI

Key Topics Covered:

1. What makes show notes SEO-rich and blog-style
2. Using AI tools to streamline show note creation
3. Essential elements of high-ranking podcast show notes
4. Best practices for keyword optimization
5. Converting casual readers into loyal listeners and subscribers

Key Takeaways:

• Structure your show notes with engaging introductions, timestamps, and clear CTAs
• Include media elements like podcast players and platform badges
• Optimize titles with specific keywords targeting your ideal audience
• Leverage AI tools to enhance SEO while maintaining your brand voice
• Create templates for consistent, professional show notes

Resources Mentioned:

Sign up for weekly podcast marketing tips Here!

AI platforms: ChatGPT, Gemini, Perplexity

Podcast hosting platforms: Libsyn, Podbean

Distribution platforms: Apple Podcasts, Spotify, Google Podcasts

Perfect for: Podcast creators, content marketers, and entrepreneurs looking to maximize their show's discoverability and growth through strategic show notes.

Want more podcast growth strategies? Subscribe to my weekly newsletter here: podcastmarketinghub.com/subscribe

Proven Podcast Growth Strategies from HubSpot’s Carly Baker: Tips to Skyrocket Engagement and Monetization

Join Kylee and Carly Baker, Media Partnerships Lead at HubSpot, for an insightful conversation about what really moves the needle in podcast growth. Carly shares her unique perspective from working with top podcasters like My First Million, Jenna Kutcher, and John Lee Dumas, while revealing why downloads aren't the metric podcasters should focus on.

She gives us a sneak peek into HubSpot's successful guest co-marketing strategy that transformed their network's growth in 2024, shares emerging technologies that are disrupting podcasting, and fresh insights about the evolution of podcast monetization. Whether you're just starting out or looking to level up your existing show, this episode delivers actionable strategies from someone who's helped shape some of the industry's biggest success stories. Plus, get Carly's candid take on the video podcasting debate and learn which metrics actually matter for measuring your show's success.

Timestamps:

• 08:59: Empathetic Guidance in Client Relationships
• 14:04: Rise of Empowered Niche Creators
• 18:39: Maximizing Content through Audience Insight
• 23:30: YouTube Shorts: A Refreshing Take
• 28:12: Optimizing Interviews for Co-Marketing
• 31:38: Supporting Collaborators with AI Tools
• 39:30: "Centralized Content Strategy in B2B"
• 41:42: AI Tools for Marketing Efficiency

Links & Resources Mentioned

• Join my weekly newsletter for tips and tools for growing you podcast + email list: www.podcastmarketinghub.com/subscribe
• HubSpot Podcast Network
• HubSpot Creators Program
• Cast Magic
• Swap FM
• Pod Match

Connect with Carly Baker

• LinkedIn: Carly Baker