Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Auteur(s): Jeremy Enns & Justin Jackson | Podcast Growth Marketing & Promotion Experts
  • Résumé

  • It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.
    © 2025 Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
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Épisodes
  • A Quick Request (+ How to Win Free Podcast Marketing Training From Me)
    Feb 17 2025

    Over $15k of podcast marketing education is up for grabs. Here's how to get it.

    Complete the 2025 Podcast Marketing Trends Survey

    Resources

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

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    5 min
  • Introducing: Season 2 of Podcast Marketing Trends Explained
    Feb 12 2025

    It’s a turbulent time to be a podcaster.

    YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.

    In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations.

    So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do?

    Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own?


    In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.


    In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show.

    You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season.

    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️

    Resources


    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

    Voir plus Voir moins
    2 min
  • Inside the Growth Strategies of Two of The Smartest Podcasters Alive
    Apr 30 2024

    Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them.

    Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue).

    📊 What did you think of this episode? Click to cast your vote:
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    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Resource

    Listen & Subscribe to Sound Judgment

    Creator Science Podcast
    Creator Science
    All the Hacks Podcast
    Tim Ferriss Episode w/ Chris Hutchins

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2023 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback


    Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.


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    1 h et 27 min

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