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🔗 Master Lean Product Discovery – Sheev Workshops: https://sheev.co.uk/training/leanux/

In this week’s Product Agility Podcast, host Ben Maynard takes the mic solo once again to tackle one of the biggest and most persistent failures in product and agile transformations: the misunderstanding of how learning drives adaptability.

For years, agile practitioners and product leaders have been trapped by a delivery-first mindset. They race to meet deadlines without truly validating their ideas. The result? Teams deliver at speed but fail to learn fast, leading to wasted effort, frustrated stakeholders, and products that miss the mark.

Ben dives into why learning speed > delivery speed and how misinterpreting key agile principles has slowed us down rather than accelerating success. He also unpacks the critical mistake that organisations continue to make: treating the business as just the Product Owner, rather than fostering true collaboration between developers, users, and real business stakeholders.

Key Takeaways:

• The hidden cost of prioritising speed of delivery over speed of learning
• Why the "business" in agile principles should mean more than just the Product Owner
• How teams can validate ideas before writing a single line of code
• The case for continuous user engagement—not just after launch
• A simple shift to break free from feature-factory thinking

Practical Insights:

• Why your roadmap should be a learning plan, not just a list of features
• The power of discovery sprints to de-risk product decisions
• How learning Kanban can revolutionise backlog refinement
• Agile Coaches & Scrum Masters—your real role isn't efficiency, it's learning

🔎 Join the conversation on LinkedIn: https://www.linkedin.com/in/benmaynard-sheev/

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

In this week’s Product Agility Podcast, host Ben Maynard takes the mic solo to tackle one of the most controversial (and misunderstood) statements in product development: "Developers should NEVER talk to customers or users…"😲

But wait—should they? Or is this just another myth holding product teams back?

Ben dives into the real reasons why some organisations resist letting developers engage with customers, why this mindset stifles innovation, and how shifting towards an outcome-driven approach leads to better products, happier teams, and more business impact.

With years of experience bridging the gap between Agile and Product, Ben shares practical strategies for empowering teams to focus on solving real problems rather than just shipping features.

Key Takeaways:

• Why many teams are stuck in a feature factory—and how to break free.
• The power of direct customer conversations—and why every developer should be involved.
• Outcome vs. Output: How to stop wasting time and money building the wrong things.
• The Lean Product Canvas in action: A real-world example of saving tens of thousands by testing ideas early.
• Leadership mindset shifts: Moving from feature delivery to solving business problems.

Practical Insights:

• How teams can validate their ideas BEFORE writing a single line of code.
• Why traditional backlog management is failing product teams—and what to do instead.
• The simple interviewing techniques that empower teams to make better decisions.
• Scrum Masters & Agile Coaches: How to bring customer learning into sprint reviews.

Links & Resources:
🔗 Learn more about the Lean Product Canvas → Sheev Workshops: https://sheev.co.uk/training/leanux/
📚 Read ‘Who Does What by How Much’ by Jeff Gothelf → https://bit.ly/3EB16ze
🔎 Join the conversation on LinkedIn → Ben Maynard’s Profile: https://www.linkedin.com/in/benmaynard-sheev/

Ready to challenge the status quo? Listen now and let us know: Do developers in your team talk to customers? Why or why not? 👇

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

In this week’s Product Agility Podcast, we’re joined by Jeff Gothelf, author, speaker, and product discovery expert, to explore the evolution of Lean UX and why it’s no longer just about UX. Jeff shares how the Lean Product Canvas has shifted the way teams collaborate, align on business problems, and focus on outcomes over outputs.

With decades of experience in UX, product management, and agile coaching, Jeff reveals why so many teams get stuck in feature factories and how a problem-solving mindset can unlock better products, stronger teams, and more customer impact.

Key Takeaways:

• Why Lean UX is "dead"—and what’s replacing it.
• The Lean Product Canvas—A practical framework for product discovery and decision-making.
• Outcomes over outputs—How to move beyond feature delivery and focus on real business impact.
• Product vs. Agile Mindset—Why agile teams need stronger product thinking.
• The risk of blindly building AI products—How to avoid the latest hype cycle trap.

Practical Insights:

• From UX to cross-functional collaboration: Why this shift matters for teams.
• How Scrum Masters and Agile Coaches can apply Lean Product principles.
• Avoiding waste: How teams can save millions by validating ideas early.
• Using OKRs effectively: How Lean Product discovery naturally aligns with outcome-driven goals.

Quotable Moment:
"You don’t succeed just by delivering features—you succeed when customer behaviour changes."

Links & Resources:
📖 Read Jeff’s latest book: "Who Does What by How Much" - https://www.amazon.co.uk/Who-Does-What-Much-Customer-Centric-ebook/dp/B0CYDH8R71
📚 Explore the Lean Product Canvas: https://jeffgothelf.com/blog/the-lean-product-canvas/
🌐 Learn more about Jeff’s work: https://www.senseandrespond.co/

Are you still focused on feature delivery? Tune in now and let us know how your team defines success! 🚀

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80