This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for.

The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.

In today’s episode, I cover:

• Tips on the type of content to share for free
• How information alone doesn’t create results
• That people who pay, pay attention
• How your information should help with their problem and guide them on how to implement the solution
• The ultimate goal of all content is to sell the transformation
• Why share the “what” and “why” for free but charge for the “how”
• How everyone’s business is different, so do what works best for you

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today's episode, I'm walking you through how to handle negative customer feedback. (I also have a fun surprise to share with you all!)

We all receive negative feedback in our businesses at some point, but feedback is just a data point. You get to decide what you do with it. I'm sharing some examples of what I've experienced and how I reacted.

In today’s episode, I cover:

• How even negative feedback can be valuable information
• Why every piece of feedback does not mean you have to take action
• How to find what multiple people are saying, not focus on one person’s opinion
• Why to hold off on knee-jerk reactions
• A script I use for how to respond to negative feedback
• How you can ask questions to learn more about how to make your offer better

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/28/negative-customer-feedback/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today's episode, I'm sharing how I set goals in my business for the year. It's a little different than how some people do it, but you'll take away some new ideas on how to set your goals for the new year.

In this episode, I dive deep into how to plan your life first, then fill in the gaps of time with your business goals. We are focusing on yearly, big-picture goals.

In today’s episode, I cover:

• Ways to recap what went right or wrong in 2024 and how to expand or change in 2025
• How I pull out a calendar for the entire year and plan out my personal life first, then focus on business planning
• Categorizing big projects first, then smaller projects that I want to accomplish throughout the year
• Why celebrating the wins in 2025 is important
• How focusing on how you want your business to feel this next year helps you create goals to reach that
• How goal setting is more than just revenue numbers

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/21/how-i-set-goals-in-my-business/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU