Reputation Matters

Written by: Mitu Samarnath Jha & Anupam Gupta
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  • Summary

  • Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5
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Economics Management & Leadership Small Business & Entrepreneurship
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Episodes
  • Cyber Crises: Lessons from AIMS & CrowdStrike

    Cyber Crises: Lessons from AIMS & CrowdStrike
    Nov 6 2024
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy discusses two major cyber incidents—AIMS Delhi's 2022 data breach and CrowdStrike’s software update failure. They share insights on crisis management, the importance of cybersecurity architecture, and how organizations can protect their reputations. Learn from these cases and discover essential lessons on leadership, communication, and safeguarding data in today’s tech-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • Controversial Advertisements

    Controversial Advertisements
    Oct 23 2024
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy analyse 3 controversial ad campaigns from Zara, Layer'r Shot, and Amul. Discover how these brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation. From Zara's insensitive backdrop during a sensitive geopolitical time to Layer'r Shot's controversial portrayal of gender dynamics, and Amul's bold geopolitical stance, this episode unpacks the critical role of timing, messaging, and public perception in crisis management. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Work Culture and Corporate Reputation

    Work Culture and Corporate Reputation
    Oct 7 2024
    This episode of Reputation Matters, explores the intricate relationship between work culture and corporate reputation. Host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy delve into the nuances of how work culture can serve as the DNA of an organization, influencing its reputation and success. Discover the top drivers of reputation, the impact of generational shifts, and the fine line between empathy and accountability in corporate crises. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins

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