A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, You Tube, Google Podcasts, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com